Where’s Sindy?

June 24, 2007

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Altoids have launched a new game called “Where’s Sindy“. The user has to follow clues around Google Earth to locate, (as it says on the tin) Sindy. The concept behind why one would actually care where Sindy is (apart from some of the male species in the office who are easily led) is beyond me however, this is still a good example of using interactive applications within campaigns. In order to play the game the user is required to do a lot of
switching between the program and their browser, however, this is still a nice idea if Altoids can keep the user interested.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Games, Marketing  | Post a comment

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