When a brand just get’s it

August 21, 2008 | 18 comments | Tweet This

This is fucking brilliant (and yes it does justify the swearing).  YouTube user Levinator 25 thought he had found a glitch when he played EA’s Tiger Woods PGA Tour 08.  He posted a video on YouTube (which can be seen here), showing Tiger Woods walking on the water within the game to take the nicknamed `Jesus Shot’.  Now admittedly this is quite funny but not as funny as the response that EA have given.  They have posted their own video shown above stating “Levinator 25, you seem to think your Jesus Shot video was a glitch in the game”.  They have then produced a real video of Tiger himself walking down the fairway, onto the water reaching the middle of the pond to take his next winning shot.  Golden.  It is one thing for brands to actually use tools such as Twitter and Google alerts to see what is being said about their brand, however this is a prime example of tackling potential negative publicity and turning it into an opportunity of getting talked about in a positive way amongst the hard-core EA fans.

Posted by Jamie Coomber | Filed Under Blog, Brand, Games, Video, Viral  | 18 comments | Tweet This

Comments

18 Responses to “When a brand just get’s it”

  1. Charles Frith on August 21st, 2008 14:02

    A great example of a brand talking back to its customers. After they begin the conversation. More please.

  2. Noah Brier on August 21st, 2008 14:14

    Genius.

  3. Enzo on August 21st, 2008 15:02

    This is great stuff…
    EASports will be talked about for months because of this now … just genius!

  4. Nick Clarke on August 21st, 2008 16:18

    Fantastic. Genuine brand/consumer conversation. Credit to EA for their insight and sense of humour.

  5. warren frost on August 21st, 2008 17:10

    Brilliant! Such a simple idea. IS IT REAL????:-)

  6. Charles Olive on August 21st, 2008 17:17

    Awesome + Golden - now thats how you spell dialogue.

  7. Chris Norton on August 21st, 2008 17:20

    That is brilliant.

  8. Matt Ward on August 21st, 2008 17:26

    Such a good way of answering a problem!

  9. William on August 21st, 2008 17:38

    EA is on the good side, they undestood they can’t be out of the social discussion.
    And TIger… you rock !

  10. Chris Barth on August 21st, 2008 17:39

    Respect!

    Perfect!

    The perfect example why brands should always be aware of conversations.

    Thanks!

  11. JP on August 21st, 2008 17:41

    You don’t think the original video was part of the campaign too? …well enough planned that they could get Woods’ participation for the supposed riposte?

  12. Charlie Gower on August 21st, 2008 23:41

    nice.

  13. Nik on August 22nd, 2008 8:29

    Great idea. The only downside: It took EA nearly one year to answer the original video (uploaded August 30, 2007)

  14. claire stokoe on August 22nd, 2008 9:19

    Its fantastic, yes … a company that is interested in what is being saying and playing along. Superb!!!

  15. Creative Social Blog » Blog Archive » EA just gets it on August 22nd, 2008 9:29

    [...] Great examples of a brand who gets it and actually listens to what is being said about it online and turns a negative into a positive. Very well done. Read more at FreshenMeUp [...]

  16. Links 2008-08-22 - Adam Crowe on August 23rd, 2008 8:48

    [...] Freshen me up — When a brand just get’s it EA: “Levinator 25, you seem to think your Jesus Shot video was a glitch in the game”. — Their response makes you want to believe that it was a pre-emptive easter egg. Mystery and foresight. That's the true brand payoff. [...]

  17. When a brand just get’s it « The Campaign Palace Blog on August 25th, 2008 2:24

    [...] When a brand just get’s it When a brand just get’s it [...]

  18. pierreyann.org » links for 2008-08-31 on September 1st, 2008 6:08

    [...] When a brand just get’s it : Freshen me up You gotta dig EA. [...]

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