Digital killed the TV star?
Last week I attended a debate on whether the digital revolution was killing TV advertising. I found it to be a real eye opener on how digital is viewed by those who do not work in the medium and therefore do not understand it. Representing for the motion was Matt Dyke, Head of Plannng at DDB and against was Les Binet, European Director DDB Matrix. I think that one of the first things I noticed upon entering the room was how over 75% of the audience were suit wearing traditional TV media buyers who have obviously heard enough about how digital is coming to bite them on the backside and were standing united to protect their beloved media channel that keeps them in the life that they have become accustomed to of jollies abroad and all-afternoon lunches on Charlotte Street. I have to say that both arguments were excellent and although it was argued that you cannot build a brand without TV, a notion that makes me want to suck on an exhaust pipe, the rest of the debate was highly entertaining with some good heartfelt comments coming from the floor. The floor was chaired by Rob Forshaw, partner at Grand Union and you can read his synopsis here.
