Spot the Bull

June 24, 2007 | Post a comment | Tweet This

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New Orange campaign, Spot the Bull, invites players to guess where Derek (the bull) will find himself at a given time using GPS tracking. There isn’t only a Tom Tom “installed” on the bull, but also every 30 seconds a photo of Derek in the field is taken, while a time stamp gets encoded in the image. The contest is part of Orange’s integrated marketing effort at the Glastonbury Festival: those who spot the bull win tickets for the event. Personally, I’m quite glad that I opted for the old fashioned route of paying for them as I
have better things to do than hunt for a bull, but those who do have some time on their hands I am sure will find this quite amusing.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Games, Marketing, Mobile, Promotion  | Post a comment | Tweet This

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