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Solo communicate through bus shelters

May 24, 2007 | Post a comment | Tweet This

phone-ad.jpg

This outdoor advertisement campaign is created by Vancouver based agency Rethink for Solo Mobile to promote their new walkie talkie. The campaign is aimed at providing their potential consumers a live demonstration in the form of a giant sized walkie talkie with built in two-way radios placed within bus shelters of selected cities. When people push the button they get connected live with another bus shelter located in another city. A really
good example of outdoor marketing finally waking up to the digital age.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Experiential, Mobile, Technology  | Post a comment | Tweet This

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