Solo communicate through bus shelters

May 24, 2007

This outdoor advertisement campaign is created by Vancouver based agency Rethink for Solo Mobile to promote their new walkie talkie. The campaign is aimed at providing their potential consumers a live demonstration in the form of a giant sized walkie talkie with built in two-way radios placed within bus shelters of selected cities. When people push the button they get connected live with another bus shelter located in another city. A really
good example of outdoor marketing finally waking up to the digital age.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Experiential, Mobile, Technology | Post a comment

Comments

Got something to say?