Rockstar Games takes product placement through to purchase
March 31, 2008
Rockstar Games (Grand Theft Auto 4) is allowing players to link through to Amazon and purchase each track they hear within the game. The mechanism is built into the game’s mobile phone system and as the character drives around listening to the radio, they can bookmark a song by dialing the number ZIT-555-0100 to get sent a text message back with the artist and track details. Via PSFK
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