Penguin gives you an adventure telling stories

March 20, 2008 | Post a comment | Tweet This

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Yesterday afternoon the rather good brand marketer who actually gets it Jeremy Ettinghausen alerted me to the fact that Penguin were launching a new site called We tell stories. The site shows a series of six stories, one launched each week that includes an interactive layer in the form of Google Maps. The user follows the authors journey through Google Maps, seeing the places referred to in the stories themselves.  That in itself is a very nice campaign.  If you are fairly observant, you will see a hidden code.  I am not going to give anything away but the journey it takes you on completely turns it from a nice campaign, to a “wow” campaign that I just loved.  Some of you I know are reading from outside London so if you want to know how it ends up, send me a message and I will share with you.  The site was developed by Six to Start and if the first adventure is anything to go by, keep checking in every week for the other five installments.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Books, Experiential, Social Interaction, newsMain  | Post a comment | Tweet This

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