Nonstopfernando
October 29, 2007
This is one of those strokes of genius. Leanmeanfightingmachine have developed a campaign for Emirates to mark the launch of their non-stop flight from
The campaign features our hero, Fernando Ferreira who talks non-stop for 14 hours and 40 minutes which is the same length of the flight itself. Fernando enlightens us on a variety of topics including Brazilian restaurants, soap operas, sumo wrestling, dating and of course football.
This is a really great campaign idea and given that the ideal would have been to get it in one take, I would have loved to see the sign off process on the campaign
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We did do the whole thing in one take (fernando films the crew doing the tape changes so as not to lose any continuity)
We started at 5.30am and finished at 8.10pm.
As for the sign off process, well fair play to the client, we told them the idea lives or dies in actually doing it for real. They bought into that, and the actual shoot day comprised of myself,two collegues and the client sitting in the back room watching and sending messages live to an autocue and the director to keep Fernando talking. Pretty nerve racking and knakering. But hats off to Fernando the man’s a genius.