Nielsen buys into Neuromarketing
February 21, 2008 | 1 comment | Tweet This
Nielsen Company has announced that it has invested in NeuroFocus a firm that uses brainwave, eye-tracking and skin conductance measurements to measure consumer reactions to ads and products. The companies are joining forces to bring new science-based products, services and metrics to clients in consumer packaged goods, television, film and emerging media. “At the same time, Nielsen will integrate NeuroFocus’ techniques into existing services to better understand the elements of successful consumer engagement”.
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This is really interesting news - with a big player like Nielsen “blessing” neuromarketing, I think the whole spectrum of neuromarketing companies will benefit.
Roger