Nielsen buys into Neuromarketing

February 21, 2008

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Nielsen Company has announced that it has invested in NeuroFocus a firm that uses brainwave, eye-tracking and skin conductance measurements to measure consumer reactions to ads and products. The companies are joining forces to bring new science-based products, services and metrics to clients in consumer packaged goods, television, film and emerging media. “At the same time, Nielsen will integrate NeuroFocus’ techniques into existing services to better understand the elements of successful consumer engagement”.

Posted by Jamie Coomber | Filed Under Blog, Internet, Marketing, Social Interaction, newsRight  | 1 comment

Comments

One Response to “Nielsen buys into Neuromarketing”

  1. Neuromarketing on February 26th, 2008 22:27

    This is really interesting news - with a big player like Nielsen “blessing” neuromarketing, I think the whole spectrum of neuromarketing companies will benefit.

    Roger

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