New Economist campaign
October 8, 2007
The Economist has moved away from their traditional riddles that served them so well over the last couple of years, and have moved into new territory through these clever yet simple statements. Created by AMV, the ads still maintain their traditional look and feel through their Red and White appearance however, they have since been set within a Black background. It’s a nice move away from their previous campaigns as they were never going to be an easy act to follow.
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