New ActionAid campaign asks who pays?

February 21, 2008 | 1 comment | Tweet This

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Nonsense London have just created this fun game for ActionAid inviting users to digitally dress up and make their own animation. It is to support ActionAid’s Who Pays? campaign who are lobbying for tighter regulations of how UK supermarkets deal with producers in developing countries. The game features voice overs from comedians Bill Bailey and Katy Brand, and allows people to upload a photo of themselves, and in the form of a banana, cashew nut or pear, fight (in the style of their choice) with some supermarket trollies. The user then has the option to send their campaign to others via the usual channels with the added inclusion of providing the code to embed within your blog/MySpace (nice tactic to get your campaign viral).

Posted by Jamie Coomber | Filed Under Advertising, Blog, Charity, Games, Marketing, newsRight  | 1 comment | Tweet This

Comments

One Response to “New ActionAid campaign asks who pays?”

  1. Chris Arnold on May 28th, 2009 16:43

    This is a great extension of the highly successful WHO PAYS? campaign I created whilst at FEEL for Action Aid. (I now run Creative Orchestra, a unique new creative ad agency that’s the world’s first Social Enterprise agency.) The campaign was a major success and we signed up over 40,000 members to the loyalty car. Some of the work can be seen on the folio section of the Creative Orchestra website (www.creativeorchestra.com). Also a number of other charity campaigns for St John’s, FPA and RSPB.

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