IPA Social

September 20, 2009 | Post a comment | Tweet This

Earlier this year the IPA ran an event to tie in with their Social Media Futures report. It was great that the IPA were looking in this direction however some of us didn’t completely agree with what they were recommending. Brilliantly headed up by Nigel, they listened to what was being said and invited a group of people to discuss how to move on. This turned into a smaller group (including myself) who have written 10 principles (we didn’t start out with a number in mind) clients and agencies should consider when playing in this area:

1. People not consumers - Mark Earls

2. Social agenda not business agenda - Le’Nise Brothers

3. Continuous conversation not campaigning - John V Willshire

4. Long term impacts not quick fixes - Faris Yakob

5. Marketing with people not to people - Katy Lindemann

6. Being authentic not persuasive - Neil Perkin

7. Perpetual beta - Jamie Coomber

8. Technology changes, people don’t - Amelia Torode

9. Change will never be this slow again - Graeme Wood

10. Measurement - Asi Sharabi

We’re not claiming to have all the answers at all but this week we will each be posting our principle and encouraging you to comment both on each members blogs, and also on the IPA Social blog (details to follow).  Our aim is to encourage conversation and gather opinion, and there will also be a seminar on 6th October when every member of the IPA Social group (bar myself as I will be on a beach in Mexico and Faris as he’s based in New York) will talk through these guiding principles and be available for a face to face Q&A.  Tickets are available here.  If you join in with these conversations then please try to use the hashtag #IPASocial so we can collate all your thoughts.  In the meantime the group will continue posting our progress so remember to check back.

Posted by Jamie Coomber | Filed Under Blog  | Post a comment | Tweet This

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