How to win me over

October 24, 2008 | 2 comments | Tweet This

best-friends-forever

I was chatting with Charles at last night’s Glug event, comparing grievances we’ve both felt when approached to blog about new products, services or events etc. so I have decided to lay down some basic rules to help those who want to win me over:

1. Make it relevant.  If you have contacted me through this blog, you will see that it is targeted at wonderfully inquisative people, who have a passion for creativity/new technologies/engagement/all of the above.  If you are writing to me asking me to publish an article about something that falls out of these very broad boundaries, don’t be miffed if I ignore it.

2. Do research your audience.  If you click on my `About’ page or even conduct a Google image search for my name you will see that despite having the name Jamie, I am in fact female.  When you send me an email and refer to me as Sir or Mr, you loose me at “Hello” and as this is a particular pet hate of mine, it takes some doing to get back on my good side.

3. Take the time to get to know your `influencers’.  We may have met at a networking event or a conference and had a conversation once about the future of marketing.  Good, I love meeting new people and the chances are, we probably had a really interesting chat.  If we then have no communication whatsoever and out of the blue, you send me details of your new campaign for me to publish, that’s just bad manners.

4. Rewards don’t have to come in physical form.  A conversation can be more rewarding than a Beta invite.  If you dish out Beta invites without actually engaging your audience, then you are not going to help them become interested in your project.  If you pick up the phone or write a warm up email, then you are opening up the communication channels between us, and I am more likely to want to find out more about you.

Posted by Jamie Coomber | Filed Under Blog, Community, Thought pieces  | 2 comments | Tweet This

Comments

2 Responses to “How to win me over”

  1. John on October 24th, 2008 21:24

    I just assumed you did a lot of bench presses.

  2. Le'Nise Brothers on November 11th, 2008 0:33

    I really like this.

    The same principles apply to media owners trying to win over buyers - it’s all about being smart and doing the necessary groundwork!

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