How creative are the best creative agencies?

October 10, 2007

Los Angeles based design duo Kozue and Dan Kitchens collectively known as Kozyndan, have posted an entry on their blog accusing Sony’s agency Fallon of ripping off their work that has been used in their latest Sony Bravia ad that features 200 Play-Doh bunnies in New York. Kozyndan claim to have sent post production agency Passion Pictures a panoramic featuring different coloured bunnies (shown above).

Kozyndan have said “someone from Passion Pictures contacted us almost two years ago asking to see samples of our work (including this panoramic) as they were interested in working with us. We sent them samples and then heard nothing from them ever again”. Sony have issues a statement saying “Sony has denied there is any connection between the two and that it, Fallon and Passion Pictures conceived and developed the work without any reference to the artists. Sony Europe, its agency Fallon, production company Gorgeous, and animation company Passion Pictures, assert that the wave, whale and bunnies were arrived at without reference to these artists”. You can make your own minds up. Source: Brand Republic

Posted by Jamie Coomber | Filed Under Advertising, Blog, Creativity, Legal, Marketing, Video, newsMiddle  | Post a comment

Comments

Got something to say?