Gillette Stealth

August 19, 2007

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Gillette have launched a new game called The Undetectables to promote their Stealth range. Your mission is to act with precision and power (tenuous link admittedly) to recover the stealth razor which has been stolen by the 5 o’clock shadow. The game is clearly taken from Mission Impossible even down to the individual tasks, however the user is able to enter a competition to win 3 days at spy school so this fact can be forgiven. The post production is of a very high quality and overall this is a really nice strategy for an FMCG.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Experiential, Games, Marketing  | 1 comment

Comments

One Response to “Gillette Stealth”

  1. Jow Garcua on September 27th, 2007 19:45

    Lubars does it again!

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