Elave know how to make a campaign go viral
June 24, 2007 | Post a comment | Tweet This
This is one of the best examples of viral marketing that I have seen this year. Cosmetics company Elave commissioned this risqué eye-catching site to communicate with consumers that they in fact literally have “nothing to hide”. The site features product information from within the labs at Elave, in the form of a video, however the big difference being that all actors featured within the site are in fact naked with “nothing to hide”. I salute both the client and the team who got this signed off.
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