Comments for Freshen me up http://www.freshenmeup.com Delivering you a fresh perspective Tue, 06 Jan 2009 05:10:08 +0000 http://wordpress.org/?v=2.7 hourly 1 Comment on When quality should overcome quantity by mediaczar http://www.freshenmeup.com/when-quality-should-overcome-quantity.htm/comment-page-1#comment-549 mediaczar Mon, 05 Jan 2009 12:09:50 +0000 http://www.freshenmeup.com/?p=523#comment-549 I've just had confirmation that the file has been removed (although I suppose that it could still be in Google's cache.) Jamie -- I rather like your point about "other online spaces" - and indeed we're trying to get our people and our clients to understand the concept of "web footprints" - that is the multiple linked, semi-linked and unlinked spaces where an individual exists online. The reality though is that I don't understand it very well myself yet, and am not sure that any of us can keep up! I've just had confirmation that the file has been removed (although I suppose that it could still be in Google's cache.)

Jamie — I rather like your point about "other online spaces" - and indeed we're trying to get our people and our clients to understand the concept of "web footprints" - that is the multiple linked, semi-linked and unlinked spaces where an individual exists online. The reality though is that I don't understand it very well myself yet, and am not sure that any of us can keep up!

]]> Comment on When quality should overcome quantity by James Whatley http://www.freshenmeup.com/when-quality-should-overcome-quantity.htm/comment-page-1#comment-548 James Whatley Mon, 05 Jan 2009 11:10:28 +0000 http://www.freshenmeup.com/?p=523#comment-548 Dude, I must've missed this (I thought my Google Alerts were sorted!) can you link? Happy New Year, J x Dude,

I must've missed this (I thought my Google Alerts were sorted!) can you link?

Happy New Year,

J x

]]> Comment on When quality should overcome quantity by Charles Frith http://www.freshenmeup.com/when-quality-should-overcome-quantity.htm/comment-page-1#comment-547 Charles Frith Sun, 04 Jan 2009 11:05:55 +0000 http://www.freshenmeup.com/?p=523#comment-547 The only way I know what is going on is via here or direct contact with you. Speaking of which i wanted to call but right now my telco is clobbering me just to get halfway through explaining my problem. In any case I really think quantiattiuve measurement doesn't give me what I want. OK for sure there are uses but I really think there's a gap for online media to talk about the depth of engagement. I'm a bit fascinated by the cords of attachment. So if I'm reading a good article. The world can wait. If it's a video and the phone goes well there's a pause button. This probably seems half baked but there are so many hyper links in the usage pattern that I'm really interested in the meaningful engagement. One is staying long enough to have a viewpoint. There are more. Lots more but I just wanted to drop by, say hi and chip in. You know I love to chip in :) You'll have a strong year whatever. Common sense isn't that common Jamie. The only way I know what is going on is via here or direct contact with you. Speaking of which i wanted to call but right now my telco is clobbering me just to get halfway through explaining my problem. In any case I really think quantiattiuve measurement doesn't give me what I want. OK for sure there are uses but I really think there's a gap for online media to talk about the depth of engagement. I'm a bit fascinated by the cords of attachment. So if I'm reading a good article. The world can wait. If it's a video and the phone goes well there's a pause button. This probably seems half baked but there are so many hyper links in the usage pattern that I'm really interested in the meaningful engagement. One is staying long enough to have a viewpoint. There are more. Lots more but I just wanted to drop by, say hi and chip in. You know I love to chip in :)

You'll have a strong year whatever. Common sense isn't that common Jamie.

]]> Comment on When quality should overcome quantity by mediaczar http://www.freshenmeup.com/when-quality-should-overcome-quantity.htm/comment-page-1#comment-546 mediaczar Sun, 04 Jan 2009 10:53:05 +0000 http://www.freshenmeup.com/?p=523#comment-546 That's <em>my</em> mistake right there. It's not actually a blogger hitlist, but rather the list of people who (very kindly) volunteered to answer a survey I pulled together before Christmas. It's untargeted on purpose, as it happens -- I need a very broad sample set to help me pull together a "blogger typology" so the more randomized the sample the better. It's actually rather worrying how many people on this list are new media marketing people; I hope that we can correct for that later on. In fact, the <em>whole point</em> of this exercise is to help the large public relations firm for whom I work to categorize bloggers better so that they can engage with more sensitivity. You'll see too (from <a href="http://mediaczar.com/blog/2009/01/blogger-typology-quantitative-analysis-step-1/" target="_blank">my post on how this fits with our approach to met...</a>) that the recency/frequency/tenure scores are ju...</a> that we'd like to look at for blogs. And here's what we've been looking at for <a href="http://spreadsheets.google.com/ccc?key=p4QDp5UmTKxSNR6UaKJdkFQ" target="_blank">overall web KPIs</a>. You'll see that things like Boyd's "conversation index" are never far from my mind! Metrics like audience and comments are "non-trivial" btw. For various reasons (including but not limited to systems like Disqus and IntenseDebate) it's very hard to pull comment feeds. And audience data is hard enough to get adequate at large volumes; at low volumes we're left with what - Alexa data? It's for that very reason that I've been looking into various means of assessing influence (qual and quant stuff - the quant stuff is all v. public on my blog.) But. And this is a <em>big</em> but... This list was never supposed to get out there. A combination of Google being excellent and me being somewhat less so has led to me exposing my sample respondents. Both the respondent ID and the blog are listed on that spreadsheet, making it easy to work out "who said what." Now, as you know yourself, nothing revealed on that survey is likely to upset anyone, and I didn't make extravagant claims about privacy (although I did say that the data would be "suitably anonymised.") No-one's email addresses were included on that spreadsheet, so no-one's going to get spammed. Just because it's "safe data" doesn't make it better. This is a serious failure in my process, and knowing that it could easily have been avoided ("don't send respondent IDs to the freelance") doesn't make me feel anything other than careless. Thanks for bringing it to my attention. It'll be fixed in later releases. I've asked the people who are hosting that particular file to scrub it from their servers, but I don't know if/when that's going to work. Let's h That's my mistake right there. It's not actually a blogger hitlist, but rather the list of people who (very kindly) volunteered to answer a survey I pulled together before Christmas. It's untargeted on purpose, as it happens — I need a very broad sample set to help me pull together a "blogger typology" so the more randomized the sample the better. It's actually rather worrying how many people on this list are new media marketing people; I hope that we can correct for that later on.

In fact, the whole point of this exercise is to help the large public relations firm for whom I work to categorize bloggers better so that they can engage with more sensitivity. You'll see too (from my post on how this fits with our approach to met…) that the recency/frequency/tenure scores are ju… that we'd like to look at for blogs. And here's what we've been looking at for overall web KPIs. You'll see that things like Boyd's "conversation index" are never far from my mind!

Metrics like audience and comments are "non-trivial" btw. For various reasons (including but not limited to systems like Disqus and IntenseDebate) it's very hard to pull comment feeds. And audience data is hard enough to get adequate at large volumes; at low volumes we're left with what - Alexa data? It's for that very reason that I've been looking into various means of assessing influence (qual and quant stuff - the quant stuff is all v. public on my blog.)

But. And this is a big but…

This list was never supposed to get out there. A combination of Google being excellent and me being somewhat less so has led to me exposing my sample respondents. Both the respondent ID and the blog are listed on that spreadsheet, making it easy to work out "who said what."

Now, as you know yourself, nothing revealed on that survey is likely to upset anyone, and I didn't make extravagant claims about privacy (although I did say that the data would be "suitably anonymised.") No-one's email addresses were included on that spreadsheet, so no-one's going to get spammed.

Just because it's "safe data" doesn't make it better. This is a serious failure in my process, and knowing that it could easily have been avoided ("don't send respondent IDs to the freelance") doesn't make me feel anything other than careless.

Thanks for bringing it to my attention. It'll be fixed in later releases.

I've asked the people who are hosting that particular file to scrub it from their servers, but I don't know if/when that's going to work. Let's h

]]> Comment on Why I haven’t been blogging by Dhiren http://www.freshenmeup.com/why-i-havent-been-blogging.htm/comment-page-1#comment-545 Dhiren Sun, 04 Jan 2009 10:36:58 +0000 http://www.freshenmeup.com/?p=514#comment-545 Completely agree, I wrote a similar post over the holidays. I've always used my blog as a public scrap book as opposed to a "relationship building tool", some place to stash thoughts, findings and things people in the office might find interesting. Happy 09! Completely agree, I wrote a similar post over the holidays.

I've always used my blog as a public scrap book as opposed to a "relationship building tool", some place to stash thoughts, findings and things people in the office might find interesting.

Happy 09!

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