Internet killed the video star

August 5, 2008 | 1 Comment

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This is just brilliant, sent to me by Will.  Poke New York have launched upl8.tv a site that takes the best absurd videos the interweb has to offer, and have combined them into one entity meaning that you no longer have to channel surf those random channels on YouTube.  The thing I love most about this is the ability to search within your own channels by simply adding words + more words to the URL string.

Posted by Jamie Coomber | Filed Under Blog, TV, Video 

Lastminute viral

May 26, 2008 | Leave a Comment

OK so this isn’t the funniest viral in the world but it still made me smile. Set in Stansted Airport, characters such as airport staff, cleaners and policemen perform a song and dance to unsuspecting passengers. The viral is to promote their half-price theatre ticket deal currently running on their website.

Posted by Jamie Coomber | Filed Under Blog, Marketing, Video, Viral 

Innovation Edge 2008

May 26, 2008 | Leave a Comment

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Last week I headed over to NESTA’s Innovation Edge conference at the Royal Festival Hall.  I didn’t actually know too much about NESTA before I signed up to the event however they invest in early stage companies who put innovation at the forefront of their offering.  The day was made up of talks in the morning and then breaking out into smaller seminars during the afternoon.  The morning talks were actually very inspirational with some great speakers including Tim Berners-Lee.  Tim discussed his reasoning’s behind making the World Wide Web open source by giving it all away for free and managed to say the best quote of the day when he described the frustrations he experienced of sharing information when new colleagues were brought on board “that’s why I invented the Web”….golden!

After Tim, Sir Bob Geldof came on stage and gave a very heartfelt and honest account of what inspired him to make it when he was living in poverty in Ireland.  The main take out of the day that stuck in my mind came from Sir Bob who pointed out that as a nation we have become so engrossed in watching people fail that we have forgotten what we are trying to achieve.  We should celebrate trying and not be afraid to fail.

After Sir Bob, The PM Gordon Brown came on stage to give a 15 min talk on the need to develop and support creative talents within the UK and how the government will support innovation within the UK which was pretty good.   The afternoon seminars however, were a bit of a let down.  I think there was a general feeling that innovation was not at the heart of most of the seminars which I found to be particularly true to one that I attended solely to hear Giles Andrews (founder of Zopa) talk about the company and what they are doing to develop their offering.  Unfortunately the panel seldom let him actually speak and after loosing interest I returned to the main hall to speak with Six to Start.

All in all Innovation Edge was great and for those who couldn’t attend, NESTA have put all the talks on the site which you can view here.

Posted by Jamie Coomber | Filed Under Blog, Conference, Events, Innovation, Technology, Video 

Rickroll flash mob

April 16, 2008 | Leave a Comment

So I am a little late writing this post but on Friday evening I headed over to Liverpool Street Station to take part in the Rick Astely flashmob. If you don’t know what a flashmob is then you can look here. If you don’t know what all the fuss is about with Rick Astley then you can find out here.

As flashmobs go, it wasn’t one of the greatest but it was still really fun nevertheless. 5:59pm people were loitering around the departure boards and as the final ten seconds took us to 6pm the excitement began. It is unfortunate that more people watched rather than participate as it’s not really in the spirit of flashmobs however, you can see what you think courtesy of my Qik video

Posted by Jamie Coomber | Filed Under Bizarre, Blog, Community, Events, Experiential, Music, Social Interaction, Video 

Cadbury follow Gorilla with vanilla

March 30, 2008 | 1 Comment

It was never going to be easy was it? Everyone has been waiting for Cadbury to launch their follow up to their drumming Gorilla but after seeing it I can’t help but think….Vanilla.

The ad features a great song (Queen), but the ad left me feeling a little flat and I can’t help but think the song is the hero rather than the creative thinking or even the product. Fallon were always going to have a difficult time following up the Gorilla ad which was a brilliant execution but Trucks didn’t make me smile and I didn’t feel rewarded but maybe I wouldn’t have felt like this if my expectations hadn’t been so high?

Posted by Jamie Coomber | Filed Under Advertising, Blog, TV, Video 

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