GPS Film

September 11, 2008 | 3 Comments


GPSFILM “The Using Of” from GPSFILM on Vimeo.

GPS Film is a really innovative way of watching a movie that’s based on the users location.  Using GPS-enabled PDA or mobile phone, clips are served to the user based on their location telling stories by exploring their environment. The first film is Nine Lives, and is available from the website.  Creator Scott Hessels explains “i’m interested in how a mcahine that changes recording, assembling, presenting, or context of film can radically change the experience and the ways that stories are told.”

Posted by Jamie Coomber | Filed Under Blog, Innovation, Mobile, Video 

When a brand just get’s it

August 21, 2008 | 18 Comments

This is fucking brilliant (and yes it does justify the swearing).  YouTube user Levinator 25 thought he had found a glitch when he played EA’s Tiger Woods PGA Tour 08.  He posted a video on YouTube (which can be seen here), showing Tiger Woods walking on the water within the game to take the nicknamed `Jesus Shot’.  Now admittedly this is quite funny but not as funny as the response that EA have given.  They have posted their own video shown above stating “Levinator 25, you seem to think your Jesus Shot video was a glitch in the game”.  They have then produced a real video of Tiger himself walking down the fairway, onto the water reaching the middle of the pond to take his next winning shot.  Golden.  It is one thing for brands to actually use tools such as Twitter and Google alerts to see what is being said about their brand, however this is a prime example of tackling potential negative publicity and turning it into an opportunity of getting talked about in a positive way amongst the hard-core EA fans.

Posted by Jamie Coomber | Filed Under Blog, Brand, Games, Video, Viral 

Reactable sound synthesizer

August 18, 2008 | 1 Comment

A group at the Pompeu Fabra University in Barcelona have combined the increased interest in digital music with a similar tool to Microsoft Surface to develop Reactable. Described as a `collaborative electronic music instrument with a tabletop tangible multi-touch interface’ the device allows users to create a sound synthesizer through cameras placed underneath the the table which analyzes the surface of where the users fingertips are placed.

Posted by Jamie Coomber | Filed Under Blog, Innovation, Music, Video 

Product Placement Through Digital

August 11, 2008 | Leave a Comment

floaded.jpg

I was recently having a discussion with Charles, about capabilites of increased product placement through digital channels and it reminded me of a great example I saw whilst presenting at Plan.net’s I-day event in Munich.  Floaded is a platform for short films, which are co-financed by the brands featured within them.  Whilst watching a film, users have the ability to turn on the `brand layer’, a function which places an icon over the brand within the film.  If users wish to find out more about that brand, when clicked the icon will pause the video and will take them to that products brand page within the site.  I find this a really interesting concept as it really opens up the door for brands to take content creation to the next level, and I hope in the not so distant future, we will start to see brands creating their own full-length features, moving away from the traditional short-film route.

Posted by Jamie Coomber | Filed Under Blog, Brand, Film, Product placement, Video 

Chemical Brothers Geo-Tagged Movie Challenge

August 11, 2008 | Leave a Comment

brotherhood.jpg

Now, I have previously expressed my love for the Chemical Brothers here, so I can assure you that I am not being bias when I say their latest project is pretty impressive.  To promote their forthcoming album Brotherhood, on their website they are asking fans to submit “short video clips (2 to 20 seconds) or photograph about your favourite Chermical Brothers track”.   Users then upload their work to a Google Map and tag it.  The winning entries will then be shown on September 1st in line with the albums launch, on a Google Earth channel and also on the Chemical Brothers YouTube channel.

Posted by Jamie Coomber | Filed Under Blog, Music, Tagging, Video 

Next Page »