Urban Takeover
June 9, 2008 | Leave a Comment
I just love this. Urban Takeover mixes graffiti with geo-tagging to bring an game that can be played either alone or as part of a team. Users go to the site, download stickers and then place them in areas around the globe that they would like to lay claim to. You then send a text message to Urban Takeover and formally register your claim. The website shows the areas your team have claimed and where the hotspots are to get your more points. The competitive element comes where another team can take your claim as their own, sending you a text message informing you of this attack so you can fight back. A Team Awesome project is needed I think.
The Orange balloon race
June 9, 2008 | Leave a Comment
Something good from Iain Tait and the guys at Poke, a balloon race across the internet ad the furthest one wins a prize. Site owners can sign up at playballoonacy.com and register their site to be part of the fun (see balloon in the corner of this site). The one that goes the furthest in 7 days wins a £20,000 VIP trip to Ibiza for you and 7 friends. I was planning to have a year off from Ibiza this year, but couldn’t resist taking part.
IKEA offer furniture to The Sims players
May 26, 2008 | Leave a Comment
IKEA have teamed up with The Sims 2 creators EA Games to enable users to place IKEA products in their virtual homes. The offering will be brought out as an add-on software package later on this year and will offer products such as beds, coffee tables and sofas.
Muxtaping
May 26, 2008 | 1 Comment
Muxtape is a great site that allows users to upload their MP3’s to make mixtapes for the modern era. A particularly great one from Mr Lloyd Davis can be found here.
Brand tags
May 26, 2008 | 1 Comment
Noah Brier writes one of the best blogs around and has developed an experiment called Brand Tags. The interface displays a brand logo and asks users to insert the first word or phrase associated with that brand. Noah has included a list of all the brands added to date on the site, and if you click on a particular brand, you can see a tag cloud of all the words entered surrounding that brand. To date over 700,000 tags have been added. Great work Noah, I know this is keeping you really busy so hang in there!
Rickroll flash mob
April 16, 2008 | Leave a Comment
So I am a little late writing this post but on Friday evening I headed over to Liverpool Street Station to take part in the Rick Astely flashmob. If you don’t know what a flashmob is then you can look here. If you don’t know what all the fuss is about with Rick Astley then you can find out here.
As flashmobs go, it wasn’t one of the greatest but it was still really fun nevertheless. 5:59pm people were loitering around the departure boards and as the final ten seconds took us to 6pm the excitement began. It is unfortunate that more people watched rather than participate as it’s not really in the spirit of flashmobs however, you can see what you think courtesy of my Qik video
Penguin gives you an adventure telling stories
March 20, 2008 | Leave a Comment
Yesterday afternoon the rather good brand marketer who actually gets it Jeremy Ettinghausen alerted me to the fact that Penguin were launching a new site called We tell stories. The site shows a series of six stories, one launched each week that includes an interactive layer in the form of Google Maps. The user follows the authors journey through Google Maps, seeing the places referred to in the stories themselves. That in itself is a very nice campaign. If you are fairly observant, you will see a hidden code. I am not going to give anything away but the journey it takes you on completely turns it from a nice campaign, to a “wow” campaign that I just loved. Some of you I know are reading from outside London so if you want to know how it ends up, send me a message and I will share with you. The site was developed by Six to Start and if the first adventure is anything to go by, keep checking in every week for the other five installments.
8 things you might not know about me
March 12, 2008 | 3 Comments
Following a trail that’s going around the blogosphere, I have been tagged by the highly delightful Eaon Pritchard. The idea is to get to know each other better by revealing 8 random things about yourself so here you go:
1. I love being surrounded by animals. I have a cat called Bear (because he’s big and hairy) and on my desk you will find two goldfish and a Leopard Gecko (yes a real one).
2. My Dad is a great musician and was in a rock band which was fun as one of my babysitters was Mitch Mitchell.
3. I’m a fan of Marshall Arts and got my Red Belt in Kickboxing.
4. I have been playing the guitar since I was 12 and my Fender Stratocaster takes pride of place in my living room.
5. I love food, both eating and cooking equally. I particularly love anything that once lived in the sea.
6. My Mum is a hippy. She is a Reiki Master and I love going to see her as it’s like visiting a little retreat.
7. Four years ago I accidentally fell in love with my now Managing Director. Fortunately it was reciprocated.
8. I studied Business Information Systems at University and wanted to be a developer. I took a job in advertising until I figured out what to do with my life.
Now I pass this onto another 8 bloggers, so over to you……look forward to reading them!
Nielsen buys into Neuromarketing
February 21, 2008 | 1 Comment
Nielsen Company has announced that it has invested in NeuroFocus a firm that uses brainwave, eye-tracking and skin conductance measurements to measure consumer reactions to ads and products. The companies are joining forces to bring new science-based products, services and metrics to clients in consumer packaged goods, television, film and emerging media. “At the same time, Nielsen will integrate NeuroFocus’ techniques into existing services to better understand the elements of successful consumer engagement”.
Nonstopfernando
October 29, 2007 | 1 Comment
This is one of those strokes of genius. Leanmeanfightingmachine have developed a campaign for Emirates to mark the launch of their non-stop flight from
The campaign features our hero, Fernando Ferreira who talks non-stop for 14 hours and 40 minutes which is the same length of the flight itself. Fernando enlightens us on a variety of topics including Brazilian restaurants, soap operas, sumo wrestling, dating and of course football.
This is a really great campaign idea and given that the ideal would have been to get it in one take, I would have loved to see the sign off process on the campaign
