Berocca blogger Relief

August 18, 2008 | 3 Comments

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OK, so when I see a brand wanting to engage with Bloggers, I usually experience a shudder down my spine, as more often than not brands actually just want to talk about their products and services without actually offering anything in return (This is not always the case as seen by Chanel here).  However, I actually really like this little gimmick by Berocca.  Acknowledging that “we live in a world where millions of people read and demand new content from websites everyday, someone has to supply demand and blogging is a pretty hectic job”, they have developed a Blogging Relief Pack to come to the rescue of tired minds.  I received mine on Thursday and each pack contains an array of useless but cute nevertheless forrage, such as a stress ball, a panic button to change the screen on you monitor, a dead man pen holder, digital bubble wrap and of course some Berocca amongst other things.  I really like this initative for two reasons.  One; they have identified an audience who their product actually fits with and Two; they are offering something back to this audience.  Now of course when I received my pack they never even dreamed of mentioning that `if I like it they would love me to blog about it blah blah blah’ however, here I am so job done and hat tip to the agency (PR or digital).

Posted by Jamie Coomber | Filed Under Blog, FMCG, Marketing, Promotion, Viral 

O2 stareout rugby challenge

August 28, 2007 | Leave a Comment

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O2 have launched a new game to tie in with their Scrum in the Park event, where users have to out stare their challengers: British Rugby’s Mike Tindall, Josh Lewsey and Tom Rees.  To play the game users need to position themselves in from of a webcam and using BitmapData, the webcam can detect when the user has indeed blinked.  As well as the game the site offers an array of extras including a `making of’ movie.  The campaign was developed by Archibald Ingall Stretton and is an excellent example of advances in technology being used in an engaging way to connect with consumers.

Posted by Jamie Coomber | Filed Under Blog, Games, Promotion, Social Interaction, Technology 

Cadbury give in to social networking pressure

August 20, 2007 | Leave a Comment

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Cadbury announced today that they are reintroducing the Wispa bar into the UK market following pressure from Social Network groups. The company discontinued the product in 2003, but with mounting pressure from groups on MySpace, Facebook and Bebo which have collectively raised over 14,000 names demanding the product be brought back, Cadbury will be selling the bar for an undisclosed period of time depending on it’s success. Source: Brand Rebublic

Posted by Jamie Coomber | Filed Under Blog, FMCG, Promotion, Social network 

Hyposurface

August 13, 2007 | Leave a Comment

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HypoSurface is the World’s first display system where the screen surface physically moves! HypoSurface moves to different inputs whether it be movement, sound, internet feed or a logo. Information and form are linked to give a radical new media technology: an info-form device.

Posted by Jamie Coomber | Filed Under Blog, Experiential, Promotion, Technology 

Addictive TV

August 6, 2007 | Leave a Comment

This is very cool. Addictive TV are a London based collective made up of DJ’s and audio-visual artists, who compile mixes using scenes from films combined with music videos. I have recently attended an Addictive TV party on the roof of the National Theatre on London’s Embankment where the visuals were projected on the side of the Theatre and it was spectacular. They have worked with the likes of New Line Cinema to audiovisually mix trailers for their forthcoming releases and are currently touring around the globe so their shows are well worth a visit if you get the chance.

Posted by Jamie Coomber | Filed Under Blog, Events, Experiential, Music, Promotion 

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