O2 stareout rugby challenge
August 28, 2007 | Leave a Comment
O2 have launched a new game to tie in with their Scrum in the Park event, where users have to out stare their challengers: British Rugby’s Mike Tindall, Josh Lewsey and Tom Rees. To play the game users need to position themselves in from of a webcam and using BitmapData, the webcam can detect when the user has indeed blinked. As well as the game the site offers an array of extras including a `making of’ movie. The campaign was developed by Archibald Ingall Stretton and is an excellent example of advances in technology being used in an engaging way to connect with consumers.
Cadbury give in to social networking pressure
August 20, 2007 | Leave a Comment
Cadbury announced today that they are reintroducing the Wispa bar into the UK market following pressure from Social Network groups. The company discontinued the product in 2003, but with mounting pressure from groups on MySpace, Facebook and Bebo which have collectively raised over 14,000 names demanding the product be brought back, Cadbury will be selling the bar for an undisclosed period of time depending on it’s success. Source: Brand Rebublic
Hyposurface
August 13, 2007 | Leave a Comment
HypoSurface is the World’s first display system where the screen surface physically moves! HypoSurface moves to different inputs whether it be movement, sound, internet feed or a logo. Information and form are linked to give a radical new media technology: an info-form device.
Addictive TV
August 6, 2007 | Leave a Comment
This is very cool. Addictive TV are a London based collective made up of DJ’s and audio-visual artists, who compile mixes using scenes from films combined with music videos. I have recently attended an Addictive TV party on the roof of the National Theatre on London’s Embankment where the visuals were projected on the side of the Theatre and it was spectacular. They have worked with the likes of New Line Cinema to audiovisually mix trailers for their forthcoming releases and are currently touring around the globe so their shows are well worth a visit if you get the chance.
Gold Bullion findings
July 24, 2007 | Leave a Comment
In a clear example of the ever fine line between art and advertising, artist Paul Insect placed a stack of signed mock Gold bullions detailing the words “if you have me, I was stolen” in strategic places around London to promote his forthcoming exhibition at Lazarides Gallery, Soho. Paul has previously been commissioned by both Adidas and Audi to assist with their advertising.
Peanuts don’t always bring monkeys
July 24, 2007 | Leave a Comment
Arigatou Co. Ltd in Japan have developed a new way to save paper on business cards by offering edible business cards printed on peanuts. The cards are produced using a laser engraver which can etch up to 700 characters per second. If peanuts aren’t your preference, then they offer alternatives such as grains of rice, beans, nuts and pasta. I can’t see this catching on in the UK anytime soon, but as far as creativity goes it’s a nice touch.
The Age of Conversation
July 24, 2007 | Leave a Comment
In March of this year, Drew McLellan owner of US agency McLennan Marketing Group posted an experiment on his blog called We Are Smarter Than Me to see whether a large community of business people can jointly author a book of the same name. The book focuses on ways in which companies are learning to leverage social networks and the power of communities to improve their performance by allowing customers or others to take over functions typically performed by experts. Drew received responses from over 100 people ranging from Bloggers to Creative Directors and finally they have produced the finished product entitled “The Age of Conversation”.
Spot the Bull
June 24, 2007 | Leave a Comment
New Orange campaign, Spot the Bull, invites players to guess where Derek (the bull) will find himself at a given time using GPS tracking. There isn’t only a Tom Tom “installed” on the bull, but also every 30 seconds a photo of Derek in the field is taken, while a time stamp gets encoded in the image. The contest is part of Orange’s integrated marketing effort at the Glastonbury Festival: those who spot the bull win tickets for the event. Personally, I’m quite glad that I opted for the old fashioned route of paying for them as I
have better things to do than hunt for a bull, but those who do have some time on their hands I am sure will find this quite amusing.
Tate tracks
May 31, 2007 | Leave a Comment
The Tate Modern recently invited musicians to walk around the Tate Modern and find a piece of art that inspired them. They were then asked to write a piece of music to accompany that track with the intention of allowing users to listen to the piece through headphones displayed next to the work of art that inspired it or in some cases online. A fantastic idea that demonstrates the growth of digital.
Text your friend a drink
May 24, 2007 | Leave a Comment
This new site allows you to send a drinks voucher to your friend’s mobile phone that they can then exchange over the bar. Currently this latest craze is only available in New York but will be unfolding here in the latter half of this year, and if some of you want to try it a V&T would be just lovely thank you.
