Product Placement Through Digital

August 11, 2008 | Leave a Comment

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I was recently having a discussion with Charles, about capabilites of increased product placement through digital channels and it reminded me of a great example I saw whilst presenting at Plan.net’s I-day event in Munich.  Floaded is a platform for short films, which are co-financed by the brands featured within them.  Whilst watching a film, users have the ability to turn on the `brand layer’, a function which places an icon over the brand within the film.  If users wish to find out more about that brand, when clicked the icon will pause the video and will take them to that products brand page within the site.  I find this a really interesting concept as it really opens up the door for brands to take content creation to the next level, and I hope in the not so distant future, we will start to see brands creating their own full-length features, moving away from the traditional short-film route.

Posted by Jamie Coomber | Filed Under Blog, Brand, Film, Product placement, Video 

Rockstar Games takes product placement through to purchase

March 31, 2008 | Leave a Comment

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Rockstar Games (Grand Theft Auto 4) is allowing players to link through to Amazon and purchase each track they hear within the game.  The mechanism is built into the game’s mobile phone system and as the character drives around listening to the radio, they can bookmark a song by dialing the number ZIT-555-0100 to get sent a text message back with the artist and track details. Via PSFK

Posted by Jamie Coomber | Filed Under Advertising, Blog, Games, Music, Product placement