Nielsen buys into Neuromarketing

February 21, 2008 | 1 Comment

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Nielsen Company has announced that it has invested in NeuroFocus a firm that uses brainwave, eye-tracking and skin conductance measurements to measure consumer reactions to ads and products. The companies are joining forces to bring new science-based products, services and metrics to clients in consumer packaged goods, television, film and emerging media. “At the same time, Nielsen will integrate NeuroFocus’ techniques into existing services to better understand the elements of successful consumer engagement”.

Posted by Jamie Coomber | Filed Under Blog, Internet, Marketing, Social Interaction, newsRight 

Sensitive floor

February 21, 2008 | Leave a Comment

This is by no means a new technology however, I haven’t covered it here before so wanted to include it.

Posted by Jamie Coomber | Filed Under Blog, Experiential, Innovation, Video, newsRight 

Qik live streaming

January 17, 2008 | 1 Comment


I have been watching Charles Frith’s antics in Beijing through his Qik streams, and have been yearning to test this technology myself, and now I can. Qik allows you to stream videos live from your mobile browser directly to web. It is really simple to use and the quality is surprisingly good. One of the best examples of this technology being used so far is to report on current events a la MacWorld where Qikkers streamed the latest product demos from Apple at the event. SMS Text news have also demonstrated it’s great capabilities as a shopping assistant in this post. It’s still in Alpha phase, but i’m really looking forward to seeing this grow over the next few months and for those who are interested, you can follow my streams here.

Posted by Jamie Coomber | Filed Under Blog, Innovation, Mobile, Social network, Technology, Video, newsRight 

Adidas originals build your own festival

January 14, 2008 | 2 Comments

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Adidas have teamed up with Vice magazine in Australia to launch a great new site allowing users to create their dream music festival. The Originals Festival site allows users to select from a range of artists within their $100k budget, pick their running order, pick their location for the event and then design a poster to advertise the festival on their MySpace pages and blogs to friends. The users with the highest attendance (most number of visitors) will win tickets to the Berlin Festival 2008. I spent most of my money on Underworld and LCD Soundsystem so mine was more of an evening affair rather than the full festival!

Posted by Jamie Coomber | Filed Under Blog, Community, Events, Music, Social network, newsRight 

New York underwear flash mob

January 14, 2008 | Leave a Comment

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On Saturday, 900 people gathered in New York for the latest flash mob courtesy of Improveverywhere for the 7th annual No Pants Subway Ride. Escorted by the NYPD, participants had to spread across three subway lines and stretched six per car. The event also took place in Boston, Washington DC, Portland, San Fransisco, Chicago, Toronto, Baltimore and Salt Lake City. Source: Trend Hunter

Posted by Jamie Coomber | Filed Under Bizarre, Blog, Events, Experiential, newsRight 

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