Penguin gives you an adventure telling stories
March 20, 2008 | Leave a Comment
Yesterday afternoon the rather good brand marketer who actually gets it Jeremy Ettinghausen alerted me to the fact that Penguin were launching a new site called We tell stories. The site shows a series of six stories, one launched each week that includes an interactive layer in the form of Google Maps. The user follows the authors journey through Google Maps, seeing the places referred to in the stories themselves. That in itself is a very nice campaign. If you are fairly observant, you will see a hidden code. I am not going to give anything away but the journey it takes you on completely turns it from a nice campaign, to a “wow” campaign that I just loved. Some of you I know are reading from outside London so if you want to know how it ends up, send me a message and I will share with you. The site was developed by Six to Start and if the first adventure is anything to go by, keep checking in every week for the other five installments.
Digital paint brush
December 4, 2007 | Leave a Comment
“I/O Brush is a drawing tool that explores colours, textures, and movements found in everyday materials by “picking up” and drawing with them. I/O Brush looks like a regular paintbrush but has a small video camera with lights and touch sensors embedded inside. Outside of the drawing canvas, the brush can pick up colour, texture, and movement of a brushed surface. On the canvas, artists can draw with the special “ink” they just picked up from their immediate environment.” This is a really great innovation and I am waiting for the consumer product version to launch. Source and images: MIT Media Lab
