Nonstopfernando

October 29, 2007 | 1 Comment

This is one of those strokes of genius. Leanmeanfightingmachine have developed a campaign for Emirates to mark the launch of their non-stop flight from Dubai to Sao Paulo.

The campaign features our hero, Fernando Ferreira who talks non-stop for 14 hours and 40 minutes which is the same length of the flight itself. Fernando enlightens us on a variety of topics including Brazilian restaurants, soap operas, sumo wrestling, dating and of course football.

This is a really great campaign idea and given that the ideal would have been to get it in one take, I would have loved to see the sign off process on the campaign

Posted by Jamie Coomber | Filed Under Advertising, Blog, Internet, Social Interaction, Video, newsRight 

Nonsense lets you decide their future

October 8, 2007 | Leave a Comment

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So if you’re a digital agency, the one thing you would expect to have no problem in creating would be a site no? Well it appears this has proved difficult for agency Nonsense, so they have put it to users to vote on their favourite of three ideas for their first website. On the holding site, users can read the original brief the agency set themselves and then vote on their favourite which will then be implemented. Overall a fairly nice idea however I can’t help thinking through the rather safe options presented, it would have only taken that little bit more to be great.

Posted by Jamie Coomber | Filed Under Blog, Internet, Marketing 

Netgranny proves digital is not just for kids

October 8, 2007 | Leave a Comment

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Genius. Swiss company Netgranny was founded by Swiss fashion label Tarzan and is made up of 15 grannies who feed their love of knitting by making socks on demand and sell them online. You can choose which granny you want to make your socks by reading their profile to see why they love knitting in the first place, then you can pick your colour or design and then wait three weeks whilst your granny knits away.

Posted by Jamie Coomber | Filed Under Bizarre, Blog, Fashion, Internet 

MINI - The Other View

September 27, 2007 | Leave a Comment

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So we’ve just launched a very interesting campaign for MINI in the lead up to the launch of the new Clubman model and i’m not usually in the habit of promoting our own work, but wanted to share it. Theotherview.co.uk is a site that shows a series of clips that look at things from a different perspective. The catch is the clips will only be shown for 1 minute a week and a counter above the door that leads you to “The Other View” counts down the seconds to when the door is opened. The time is judged by the clock on the users computer so for example, when the users clock turns 4pm BST (tomorrow’s time for example) the view behind the door is revealed. Refreshing to finally see brands start to use the Internet in new ways. See you at 4pm.

Posted by Jamie Coomber | Filed Under Blog, Creativity, Experiential, Internet, Video 

Hey! Nielsen

September 24, 2007 | Leave a Comment

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Hey Nielsen! is a new online community from The Nielsen Company. It basically allows the user to share opinions on TV, movies, websites and music and rank them in order through both opinions that users have left and the rating that users have given. The site also allows the user to build a profile and keep a record of other users opinions. I have only just started playing with this site so I am yet to form a concrete opinion, but it looks promising.

Posted by Jamie Coomber | Filed Under Blog, Community, Internet, Social network 

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