PMOG fun
May 26, 2008 | Leave a Comment
Last week I was directed to PMOG (passively multiplayer online game) by Charlie, an application that lets you play against others simply through browsing the web. “With a game head-up display in Firefox, players can bomb each other, wage war over web sites, and lead other users on web missions. Ordinary web sites become caches for items and currency. PMOG fuses an MMO into our WWW.” I have only recently started playing but have successfully blown up a couple of people and can see myself becoming addicted very easily.
Don’t click
February 27, 2008 | Leave a Comment
I saw a few months ago but never actually noted it down until I wanted to show it to someone this evening. Imagine going to a website and never clicking. Trust me, it’s harder than you would think. German Artist Alex Frank designed and developed a website to test your surfing habits whereby the entire navigation of the site goes against your natural instinct and encourages you not to click, instead by moving your cursor you can unveil the layers within the site. Pretty impressive.
Nielsen buys into Neuromarketing
February 21, 2008 | 1 Comment
Nielsen Company has announced that it has invested in NeuroFocus a firm that uses brainwave, eye-tracking and skin conductance measurements to measure consumer reactions to ads and products. The companies are joining forces to bring new science-based products, services and metrics to clients in consumer packaged goods, television, film and emerging media. “At the same time, Nielsen will integrate NeuroFocus’ techniques into existing services to better understand the elements of successful consumer engagement”.
Second Life for the blind
December 10, 2007 | Leave a Comment
Students at IBM in
Nonstopfernando
October 29, 2007 | 1 Comment
This is one of those strokes of genius. Leanmeanfightingmachine have developed a campaign for Emirates to mark the launch of their non-stop flight from
The campaign features our hero, Fernando Ferreira who talks non-stop for 14 hours and 40 minutes which is the same length of the flight itself. Fernando enlightens us on a variety of topics including Brazilian restaurants, soap operas, sumo wrestling, dating and of course football.
This is a really great campaign idea and given that the ideal would have been to get it in one take, I would have loved to see the sign off process on the campaign
Nonsense lets you decide their future
October 8, 2007 | Leave a Comment
So if you’re a digital agency, the one thing you would expect to have no problem in creating would be a site no? Well it appears this has proved difficult for agency Nonsense, so they have put it to users to vote on their favourite of three ideas for their first website. On the holding site, users can read the original brief the agency set themselves and then vote on their favourite which will then be implemented. Overall a fairly nice idea however I can’t help thinking through the rather safe options presented, it would have only taken that little bit more to be great.
Netgranny proves digital is not just for kids
October 8, 2007 | Leave a Comment
Genius. Swiss company Netgranny was founded by Swiss fashion label Tarzan and is made up of 15 grannies who feed their love of knitting by making socks on demand and sell them online. You can choose which granny you want to make your socks by reading their profile to see why they love knitting in the first place, then you can pick your colour or design and then wait three weeks whilst your granny knits away.
MINI - The Other View
September 27, 2007 | Leave a Comment
So we’ve just launched a very interesting campaign for MINI in the lead up to the launch of the new Clubman model and i’m not usually in the habit of promoting our own work, but wanted to share it. Theotherview.co.uk is a site that shows a series of clips that look at things from a different perspective. The catch is the clips will only be shown for 1 minute a week and a counter above the door that leads you to “The Other View” counts down the seconds to when the door is opened. The time is judged by the clock on the users computer so for example, when the users clock turns 4pm BST (tomorrow’s time for example) the view behind the door is revealed. Refreshing to finally see brands start to use the Internet in new ways. See you at 4pm.
Hey! Nielsen
September 24, 2007 | Leave a Comment
Hey Nielsen! is a new online community from The Nielsen Company. It basically allows the user to share opinions on TV, movies, websites and music and rank them in order through both opinions that users have left and the rating that users have given. The site also allows the user to build a profile and keep a record of other users opinions. I have only just started playing with this site so I am yet to form a concrete opinion, but it looks promising.
The best virals summed up in 4 minutes
September 23, 2007 | 1 Comment
This is a cool little animation by Dan Meth that sums up the best virals on the Internet from the last few years.
