When a brand just get’s it

August 21, 2008 | 18 Comments

This is fucking brilliant (and yes it does justify the swearing).  YouTube user Levinator 25 thought he had found a glitch when he played EA’s Tiger Woods PGA Tour 08.  He posted a video on YouTube (which can be seen here), showing Tiger Woods walking on the water within the game to take the nicknamed `Jesus Shot’.  Now admittedly this is quite funny but not as funny as the response that EA have given.  They have posted their own video shown above stating “Levinator 25, you seem to think your Jesus Shot video was a glitch in the game”.  They have then produced a real video of Tiger himself walking down the fairway, onto the water reaching the middle of the pond to take his next winning shot.  Golden.  It is one thing for brands to actually use tools such as Twitter and Google alerts to see what is being said about their brand, however this is a prime example of tackling potential negative publicity and turning it into an opportunity of getting talked about in a positive way amongst the hard-core EA fans.

Posted by Jamie Coomber | Filed Under Blog, Brand, Games, Video, Viral 

The Orange balloon race

June 9, 2008 | Leave a Comment

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Something good from Iain Tait and the guys at Poke, a balloon race across the internet ad the furthest one wins a prize. Site owners can sign up at playballoonacy.com and register their site to be part of the fun (see balloon in the corner of this site). The one that goes the furthest in 7 days wins a £20,000 VIP trip to Ibiza for you and 7 friends. I was planning to have a year off from Ibiza this year, but couldn’t resist taking part.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Games, Social Interaction, Viral 

IKEA offer furniture to The Sims players

May 26, 2008 | Leave a Comment

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IKEA have teamed up with The Sims 2 creators EA Games to enable users to place IKEA products in their virtual homes.  The offering will be brought out as an add-on software package later on this year and will offer products such as beds, coffee tables and sofas.

Posted by Jamie Coomber | Filed Under Blog, Furniture, Games, Marketing, Social Interaction 

PMOG fun

May 26, 2008 | Leave a Comment

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Last week I was directed to PMOG (passively multiplayer online game) by Charlie, an application that lets you play against others simply through browsing the web.  “With a game head-up display in Firefox, players can bomb each other, wage war over web sites, and lead other users on web missions. Ordinary web sites become caches for items and currency. PMOG fuses an MMO into our WWW.”  I have only recently started playing but have successfully blown up a couple of people and can see myself becoming addicted very easily.

Posted by Jamie Coomber | Filed Under Blog, Community, Games, Internet, Social network 

Rockstar Games takes product placement through to purchase

March 31, 2008 | Leave a Comment

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Rockstar Games (Grand Theft Auto 4) is allowing players to link through to Amazon and purchase each track they hear within the game.  The mechanism is built into the game’s mobile phone system and as the character drives around listening to the radio, they can bookmark a song by dialing the number ZIT-555-0100 to get sent a text message back with the artist and track details. Via PSFK

Posted by Jamie Coomber | Filed Under Advertising, Blog, Games, Music, Product placement 

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