Product Placement Through Digital

August 11, 2008 | Leave a Comment

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I was recently having a discussion with Charles, about capabilites of increased product placement through digital channels and it reminded me of a great example I saw whilst presenting at Plan.net’s I-day event in Munich.  Floaded is a platform for short films, which are co-financed by the brands featured within them.  Whilst watching a film, users have the ability to turn on the `brand layer’, a function which places an icon over the brand within the film.  If users wish to find out more about that brand, when clicked the icon will pause the video and will take them to that products brand page within the site.  I find this a really interesting concept as it really opens up the door for brands to take content creation to the next level, and I hope in the not so distant future, we will start to see brands creating their own full-length features, moving away from the traditional short-film route.

Posted by Jamie Coomber | Filed Under Blog, Brand, Film, Product placement, Video 

The Key to Reserva

December 11, 2007 | Leave a Comment

This is fantastic. JWT teamed up with RSA films and hired the talents of Martin Scorsese to create a brilliant homage to Alfred Hitchcock for Spanish Cava brand Freixenet. The ad is shot in mockumentary style with Scorsese showing off his lighter side through great acting along with his brilliant direction. At over 9 minutes this requires a little patience but it is well worth the wait.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Film, Video, newsMiddle