Diesel create outdoor spaces
March 30, 2008 | Leave a Comment
Diesel are supporting the art world by launching a competition for designers win the chance of exhibiting their work on the side of buildings and giant walls within city centers. The winners will be displayed in Manchester, Barcelona, Zurich and New York. The campaign was developed to cut through the thousands of advertising messages we are faced with, to “salvage what precious public space is left and fill it with something worth saying.” The words “pot” and “kettle” spring to mind Mr Diesel but I am interested in seeing the results from the competition. Via: PSFK
Asics dress up drains as ads
March 30, 2008 | Leave a Comment
Asics in Sao Paulo are currently running a campaign called Face the Streets. The campaign decorates Sao Paulo’s drains and turns them into ads featuring the hero of the show itself.
Netgranny proves digital is not just for kids
October 8, 2007 | Leave a Comment
Genius. Swiss company Netgranny was founded by Swiss fashion label Tarzan and is made up of 15 grannies who feed their love of knitting by making socks on demand and sell them online. You can choose which granny you want to make your socks by reading their profile to see why they love knitting in the first place, then you can pick your colour or design and then wait three weeks whilst your granny knits away.
Elle MacPherson Intimates storefront
September 24, 2007 | Leave a Comment
For New York Fashion Week, Elle MacPherson Intimates launched an interactive storefront, allowing users to reveal the video footage of the models on the windows through their movements on the street. This is by no means a new medium but it has been executed very well and has received a lot of positive WOM.
Human Flipbook to promote subs
September 23, 2007 | Leave a Comment
This is just superb! Erbert & Gerbert’s Subs & Clubs is a sandwich chain in the US. They were looking for an innovative way to activate their brand on both TV and online. The result? The Human Flipbook. 9 hours and 150 T-Shirts later the result is a great 30 second commercial.
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