You are my Sunshine
December 11, 2007 | Leave a Comment
Escape Partners and production
Blog Action Day
October 15, 2007 | Leave a Comment
So today (15th October) is Blog Action day where over 15,000 bloggers worldwide will discuss the same issue to get everyone talking towards a better future. This years issue is the environment so here you go:
A couple of weeks ago I have a rather interesting discussion in the pub with Punk Planning’s Charles Frith and Make Marketing History’s John Dodds, on what responsibilities do brands have to consumers and how can they talk to consumers without preaching.
An example of educating consumers done well would be Innocent or even to some extent M&S who have recently opened their Green store in Bournemouth where changes include infra-red light sensors within the changing rooms, air-conditioning at only head level, electricity sourced from a green provider, LED lighting strips within freezer cabinets and 80% of all the waste from the store is recycled. Both companies do not preach to users on how they should be spending their money but rather guiding them on “this is how we do it and this is why we feel you should do it too”.
With brands facing more pressure from consumers to become responsible for their actions, they must ensure they don’t fall into the trap of making any ethical stance their key message as consumers are wiser than we usually give them credit and brands offering a greener more ethical alternative should be a given not a USP.
Self serving ads that save the world
August 13, 2007 | Leave a Comment
This is a really sweet animation put together by ad agencies Airside and Mother on how we can do our bit to save the earth. The interesting takeaway is that their animation actually serves as a great advertisement for the quality of their work… So in a way, this is a self promoting ad that also aims to save the world!
