New ActionAid campaign asks who pays?

February 21, 2008 | Leave a Comment

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Nonsense London have just created this fun game for ActionAid inviting users to digitally dress up and make their own animation. It is to support ActionAid’s Who Pays? campaign who are lobbying for tighter regulations of how UK supermarkets deal with producers in developing countries. The game features voice overs from comedians Bill Bailey and Katy Brand, and allows people to upload a photo of themselves, and in the form of a banana, cashew nut or pear, fight (in the style of their choice) with some supermarket trollies. The user then has the option to send their campaign to others via the usual channels with the added inclusion of providing the code to embed within your blog/MySpace (nice tactic to get your campaign viral).

You are my Sunshine

December 11, 2007 | Leave a Comment

Escape Partners and production agency Park Village have created a very brave but hilarious video for Greenpeace to promote the use of energy efficient light bulbs. The video shows a sequence of scenarios whereby the actors use a slightly different source for their lighting. With The Office’s Martin Freeman providing the voiceover for the ad, this is certain to generate huge WOM for the charity.

A beautiful site for a beautiful charity

November 30, 1999 | Leave a Comment

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This is an absolutely beautifully designed site called in Dutch “Ik zie ik zie wat jij niet ziet” (which translates as “I see I see what you don’t see”) It has been developed for SIRE (Stichting Ideële Reclame - Foundation for Non-commercial Campaigns) which is not a government-funded association, who works on urgent issues in society that do not get enough attention. The work done for SIRE by advertising agencies, web agencies and other companies is donated as is air time, ad space and other facilities.

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