Barcode revolution
December 4, 2007 | Leave a Comment
This is not new, but it is still cool which is why I am writing about it. Design barcode are a collective based out of
Chevrolet get entertaining
July 24, 2007 | Leave a Comment
Mu Young Creative in Brazil have created this advergame for Chevrolet called Prisma Test Life. The games takes the user through a series of obstacles that they must overcome using the benefits of the car. The game is fun to play, but the obvious high production values that were put into this idea tend to overshadow the concept itself. You can also see the `making of’ video on YouTube.
Peanuts don’t always bring monkeys
July 24, 2007 | Leave a Comment
Arigatou Co. Ltd in Japan have developed a new way to save paper on business cards by offering edible business cards printed on peanuts. The cards are produced using a laser engraver which can etch up to 700 characters per second. If peanuts aren’t your preference, then they offer alternatives such as grains of rice, beans, nuts and pasta. I can’t see this catching on in the UK anytime soon, but as far as creativity goes it’s a nice touch.
Digital takes over press good and proper?
June 24, 2007 | Leave a Comment
Researchers from Mid Sweden University have designed interactive paper enabled to play a recorded sound in response to a user’s touch. The paper is part of a project running at the University. Their intention is that the technology will be apealing to magazines and newspapers. They also however, will study the feasibility of rolling this out to billboards and POS. I predict this is going to be huge as soon as it is rolled out onto the open market so I wouldn’t be surprised at all if in 10 years the majority of publications adopt this technology as the norm. Source: BBC
