When a brand just get’s it

August 21, 2008 | 17 Comments

This is fucking brilliant (and yes it does justify the swearing).  YouTube user Levinator 25 thought he had found a glitch when he played EA’s Tiger Woods PGA Tour 08.  He posted a video on YouTube (which can be seen here), showing Tiger Woods walking on the water within the game to take the nicknamed `Jesus Shot’.  Now admittedly this is quite funny but not as funny as the response that EA have given.  They have posted their own video shown above stating “Levinator 25, you seem to think your Jesus Shot video was a glitch in the game”.  They have then produced a real video of Tiger himself walking down the fairway, onto the water reaching the middle of the pond to take his next winning shot.  Golden.  It is one thing for brands to actually use tools such as Twitter and Google alerts to see what is being said about their brand, however this is a prime example of tackling potential negative publicity and turning it into an opportunity of getting talked about in a positive way amongst the hard-core EA fans.

Posted by Jamie Coomber | Filed Under Blog, Brand, Games, Video, Viral 

Product Placement Through Digital

August 11, 2008 | Leave a Comment

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I was recently having a discussion with Charles, about capabilites of increased product placement through digital channels and it reminded me of a great example I saw whilst presenting at Plan.net’s I-day event in Munich.  Floaded is a platform for short films, which are co-financed by the brands featured within them.  Whilst watching a film, users have the ability to turn on the `brand layer’, a function which places an icon over the brand within the film.  If users wish to find out more about that brand, when clicked the icon will pause the video and will take them to that products brand page within the site.  I find this a really interesting concept as it really opens up the door for brands to take content creation to the next level, and I hope in the not so distant future, we will start to see brands creating their own full-length features, moving away from the traditional short-film route.

Posted by Jamie Coomber | Filed Under Blog, Brand, Film, Product placement, Video 

Brand tags

May 26, 2008 | 1 Comment

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Noah Brier writes one of the best blogs around and has developed an experiment called Brand Tags.  The interface displays a brand logo and asks users to insert the first word or phrase associated with that brand.  Noah has included a list of all the brands added to date on the site, and if you click on a particular brand, you can see a tag cloud of all the words entered surrounding that brand.  To date over 700,000 tags have been added.  Great work Noah, I know this is keeping you really busy so hang in there!

Posted by Jamie Coomber | Filed Under Advertising, Blog, Brand, Innovation, Social Interaction