Art for good - New York artist asks Londoners how they feel about street crime

June 26, 2008 | Leave a Comment

txtualhealing.jpg

Profero have teamed up with New York urban artist Paul Notzold to create two events for Channel 4’s Disarming Britain season.  The events will show Paul’s work projected onto the side of buildings around London showing images relating to street crime accompanied by questions such as “How can we get weapons off our streets?” encouraging the public’s response.  The public are invited to text in their answers which are displayed in real-time alongside the image.  The events will be held in Brick Lane on 26th June and Shepherd’s Bush on 27th June between 9:30pm and 11:00pm For more information on Channel 4’s Disarming Britain week click here.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Events, Instillation, Mobile 

The Orange balloon race

June 9, 2008 | Leave a Comment

balloon_race.jpg

Something good from Iain Tait and the guys at Poke, a balloon race across the internet ad the furthest one wins a prize. Site owners can sign up at playballoonacy.com and register their site to be part of the fun (see balloon in the corner of this site). The one that goes the furthest in 7 days wins a £20,000 VIP trip to Ibiza for you and 7 friends. I was planning to have a year off from Ibiza this year, but couldn’t resist taking part.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Games, Social Interaction, Viral 

Brand tags

May 26, 2008 | 1 Comment

brand-tags.png

Noah Brier writes one of the best blogs around and has developed an experiment called Brand Tags.  The interface displays a brand logo and asks users to insert the first word or phrase associated with that brand.  Noah has included a list of all the brands added to date on the site, and if you click on a particular brand, you can see a tag cloud of all the words entered surrounding that brand.  To date over 700,000 tags have been added.  Great work Noah, I know this is keeping you really busy so hang in there!

Posted by Jamie Coomber | Filed Under Advertising, Blog, Brand, Innovation, Social Interaction 

Rockstar Games takes product placement through to purchase

March 31, 2008 | Leave a Comment

rockstar-games.jpg

Rockstar Games (Grand Theft Auto 4) is allowing players to link through to Amazon and purchase each track they hear within the game.  The mechanism is built into the game’s mobile phone system and as the character drives around listening to the radio, they can bookmark a song by dialing the number ZIT-555-0100 to get sent a text message back with the artist and track details. Via PSFK

Posted by Jamie Coomber | Filed Under Advertising, Blog, Games, Music, Product placement 

BBC Worldwide sees both sides of the story

March 31, 2008 | Leave a Comment

bbc-both-sides.jpeg

The majority of great advertising campaigns are often conceived from simple ideas, and BBDO New York have created a really great but simple campaign for the BBC Worldwide service. The campaign brings together both inspiring creative messaging and works because of the great media placements. The message “Show both sides of the story” is placed on corner billboards, showing a different take on the same situation.

Posted by Jamie Coomber | Filed Under Advertising, Billboards, Blog 

Next Page »