Carlsberg don’t do litter
August 14, 2007
Saatchi & Saatchi have just launched a really nice experiential campaign for Carlsberg. They have placed £5,000 worth of £20 and £10 notes across London with removable stickers stating “Carlsberg don’t do litter, but if they did it would probably be the best litter in the world”. Unfortunately I haven’t found one of these otherwise I would be in the pub instead of writing this however, it proves that the best ideas are usually the most simple ones. Source: Trend Hunter
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