Cadbury give in to social networking pressure
August 20, 2007
Cadbury announced today that they are reintroducing the Wispa bar into the UK market following pressure from Social Network groups. The company discontinued the product in 2003, but with mounting pressure from groups on MySpace, Facebook and Bebo which have collectively raised over 14,000 names demanding the product be brought back, Cadbury will be selling the bar for an undisclosed period of time depending on it’s success. Source: Brand Rebublic
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