Cadbury follow Gorilla with vanilla

March 30, 2008

It was never going to be easy was it? Everyone has been waiting for Cadbury to launch their follow up to their drumming Gorilla but after seeing it I can’t help but think….Vanilla.

The ad features a great song (Queen), but the ad left me feeling a little flat and I can’t help but think the song is the hero rather than the creative thinking or even the product. Fallon were always going to have a difficult time following up the Gorilla ad which was a brilliant execution but Trucks didn’t make me smile and I didn’t feel rewarded but maybe I wouldn’t have felt like this if my expectations hadn’t been so high?

Posted by Jamie Coomber | Filed Under Advertising, Blog, TV, Video  | 1 comment

Comments

One Response to “Cadbury follow Gorilla with vanilla”

  1. Guy on March 31st, 2008 10:10

    So I worked out the code to access the ‘secret’ section of the site…wasn’t difficult. (password = welcome)

    Although I was expecting something great….was disappointed to only be given wallpaper of the last and this ad plus the ability to download individual clips from the latest ad.

    Hooray for watching 5 sec individual clips……rather eat my left arm!

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