Bonfire of the Brands the book
August 30, 2007
A while ago, some of you may remember I posted an invitation to join journalist Neil Boorman on a Sunday afternoon as he set fire to everything he owns that is branded as he embarks on a journey to live a brand free life. Since the bonfire, Neil has adapted his lifestyle to only shop at local markets, independent shops and second hand retailers. He no longer owns a luxury gadgets like a TV or an iPod and yet despite this lifestyle change, Neil states that his quality of life has improved dramatically. Neil has documented his experience in a new book “Bonfire of the Brands” published on 6th September, which I would advise each and every one of you to read.
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