Berocca blogger Relief

August 18, 2008

berocca-blogger.jpg

OK, so when I see a brand wanting to engage with Bloggers, I usually experience a shudder down my spine, as more often than not brands actually just want to talk about their products and services without actually offering anything in return (This is not always the case as seen by Chanel here).  However, I actually really like this little gimmick by Berocca.  Acknowledging that “we live in a world where millions of people read and demand new content from websites everyday, someone has to supply demand and blogging is a pretty hectic job”, they have developed a Blogging Relief Pack to come to the rescue of tired minds.  I received mine on Thursday and each pack contains an array of useless but cute nevertheless forrage, such as a stress ball, a panic button to change the screen on you monitor, a dead man pen holder, digital bubble wrap and of course some Berocca amongst other things.  I really like this initative for two reasons.  One; they have identified an audience who their product actually fits with and Two; they are offering something back to this audience.  Now of course when I received my pack they never even dreamed of mentioning that `if I like it they would love me to blog about it blah blah blah’ however, here I am so job done and hat tip to the agency (PR or digital).

Posted by Jamie Coomber | Filed Under Blog, FMCG, Marketing, Promotion, Viral  | Comments

Comments