Adidas originals build your own festival

January 14, 2008

adidas-originals.jpg

Adidas have teamed up with Vice magazine in Australia to launch a great new site allowing users to create their dream music festival. The Originals Festival site allows users to select from a range of artists within their $100k budget, pick their running order, pick their location for the event and then design a poster to advertise the festival on their MySpace pages and blogs to friends. The users with the highest attendance (most number of visitors) will win tickets to the Berlin Festival 2008. I spent most of my money on Underworld and LCD Soundsystem so mine was more of an evening affair rather than the full festival!

Posted by Jamie Coomber | Filed Under Blog, Community, Events, Music, Social network, newsRight  | 2 comments

Comments

2 Responses to “Adidas originals build your own festival”

  1. jesse basset on January 21st, 2008 20:09

    interesting idea, the bit I don’t get is the incentive to vote on a festival?

  2. David Dean on February 13th, 2008 14:43

    Just wanted to say that the Berlin Festival is brilliant and I have written about it on my Berlin vaction blog.

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