Adidas get behind 2.0

February 6, 2007 | Post a comment | Tweet This

adidas.jpg

I wanted to highlight this site created by Carat-Fusion for Adidas which is one of the better campaigns that has come out of the Superbowl. Adidas are already thinking ahead to the summer promoting a 7on7 football tournament for best high school football teams in the US. The site is a good example of what can be achieved through Web 2.0. According to Booz Allen Hamilton 41% of UK Internet users already use Web 2.0 sites to interact and participate in a massive worldwide community of users, so brands need to start ecognising what users today actually want from a website in this ever evolving medium.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Marketing, Social network, Technology  | Post a comment | Tweet This

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