When a brand just get’s it #2

September 2, 2008 | 6 Comments

fusions

Last week I wrote this post explaining how EA had monitored what was being said about them online (namely a video posted on YouTube) and answered it with an even more entertaining piece of content which was golden.  This stirred up some good feelings from you all about brands who actually listen to what is being said about them by us humble (dare I say it) consumers.  Yesterday I had another of those wonderful touchy, feely experiences that came from a blog post I wrote back in March called `Do brands feel my love?‘  I described how although I wouldn’t neccessarily buy Becks beer as i am not a big fan of the taste, I love the brand because of the Becks Fusions experiences they create therefore I love what the brand stands for.  I questioned if the love I feel for the brand, counted to them as a company even though I am not what they would class as a typical consumer.

Well, I can tell you that the answer is yes.  Yesterday Becks contacted me and said that they were searching the internet to see what people had been saying about the Fusions events they create.  (Firstly, brownie points for listening to what is being said).  They have invited me to their Fusions event this weekend to join them in the VIP area and the after party, as they do actually value me as a consumer.  Now Massive Attack are playing who are one of my favourite bands so naturally I am going to be thrilled a the prospect of seeing them, but a company taking the time to not only listen to what is being said about their brand, engage with their audience and then offer an experience that money can’t buy is bloody fantastic and is something that I harp on to all marketers when I talk to them about how to approach that myth that is `social media’.  I am heading to Manchester on Saturday to the event so I will update you on my time when I get back, but can we please start to see more brands listening to what consumers really think and invite them into a two-way conversation?

Posted by Jamie Coomber | Filed Under Blog, Brand, Events, Social Interaction 

Youmeo or not?

September 2, 2008 | Leave a Comment

youmeo

I have been a Beta invite for Youmeo (meaning You and me Online) which is a (nother) new social networking site targeted at the youger audience.  Youmeo allows users to manage multiple social networks (Facebook, Digg, Twitter, Last.fm etc.) from the Youmeo site also enabling users to feed in their activity within these spaces into one news feed on Youmeo.  The site was originally used as a network for nightclub goers from the West Midlands and from browsing the current users already on the site, it will very much remain occupied by this younger audience who are probably looking for a change from Face party and don’t want to hang out with the grown ups on Friend Feed.  

Posted by Jamie Coomber | Filed Under Blog, Social network, Youth 

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