More Data Visualisation But Through The Movies

August 11, 2008 | Leave a Comment

movieboxoffice.jpg

This was sent to me by David Bausola and it is one of the nicest examples of Data Visualisation that I have seen recently.   Created by Zach Beane and inspired by Lee Byron’s Stream Graph, Movie Box Office Charts displays box office data graphically according to takings and date.

Posted by Jamie Coomber | Filed Under Art, Blog, Data Visualisation, Design 

Product Placement Through Digital

August 11, 2008 | Leave a Comment

floaded.jpg

I was recently having a discussion with Charles, about capabilites of increased product placement through digital channels and it reminded me of a great example I saw whilst presenting at Plan.net’s I-day event in Munich.  Floaded is a platform for short films, which are co-financed by the brands featured within them.  Whilst watching a film, users have the ability to turn on the `brand layer’, a function which places an icon over the brand within the film.  If users wish to find out more about that brand, when clicked the icon will pause the video and will take them to that products brand page within the site.  I find this a really interesting concept as it really opens up the door for brands to take content creation to the next level, and I hope in the not so distant future, we will start to see brands creating their own full-length features, moving away from the traditional short-film route.

Posted by Jamie Coomber | Filed Under Blog, Brand, Film, Product placement, Video 

Chemical Brothers Geo-Tagged Movie Challenge

August 11, 2008 | Leave a Comment

brotherhood.jpg

Now, I have previously expressed my love for the Chemical Brothers here, so I can assure you that I am not being bias when I say their latest project is pretty impressive.  To promote their forthcoming album Brotherhood, on their website they are asking fans to submit “short video clips (2 to 20 seconds) or photograph about your favourite Chermical Brothers track”.   Users then upload their work to a Google Map and tag it.  The winning entries will then be shown on September 1st in line with the albums launch, on a Google Earth channel and also on the Chemical Brothers YouTube channel.

Posted by Jamie Coomber | Filed Under Blog, Music, Tagging, Video 

Everyones an expert?

August 11, 2008 | 2 Comments

mentoscoke.jpg

OK so i’m going to have a rant here, because it’s good to let it out every now and then.  Recently I have seen more and more examples of people/organisations taking a nugget of an idea and running with it, applying the same `tried and tested’ approach that has worked over the years without actually thinking of the long term goal and how our audience (who have the power to make or break our ideas), have changed.  A good example I have seen recently uses social networks as it’s main output, speaking to `innovators’.  Forgive me for being naive, but posting your drunken photo’s on Facebook every once in a while for all to see doesn’t make you an expert in the field does it? So why do you think you have the right to talk to me in this space if you can’t offer me anything?  What is becoming apparent, is that as more communication channels are becoming available, we have taken this tendency to think of ourselves as the expert because we “read something on Wikipedia about it once so I know exactly what do to”.  Has technology actually bitten itself on the arse by allowing information to become so readily available, that people are running ahead with what they believe to be the right answer without thinking it through?  I was asked recently to participate in a brainstorm focusing on 14 year olds.  Now, it’s been a long time since I was 14 and although I have read a lot about what spaces they are currently in, I am not as arrogant as to think that I have all the answers and will be able to formulate a plan without actually having to pull on the help of my audience and was met with genuine surprise after it was suggested.  I guess my point is it is easier now more than ever to collaborate on projects, and it is really disappointing when a idea hits the market if it is obvious that it could have been pushed that little bit further if both time and the right people had been factored in.  As the industry grows and new skills are required, we should not assume that our `tried and tested’ approach is good enough anymore.  Instead we should be pulling on additional resources as and when they are needed, leaving the ego at the door whilst you’re at it.

Posted by Jamie Coomber | Filed Under Blog, Marketing, Thought pieces 

Internet killed the video star

August 5, 2008 | 1 Comment

 upl8tv.jpg

This is just brilliant, sent to me by Will.  Poke New York have launched upl8.tv a site that takes the best absurd videos the interweb has to offer, and have combined them into one entity meaning that you no longer have to channel surf those random channels on YouTube.  The thing I love most about this is the ability to search within your own channels by simply adding words + more words to the URL string.

Posted by Jamie Coomber | Filed Under Blog, TV, Video 

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