Diesel create outdoor spaces

March 30, 2008 | Leave a Comment

Diesel are supporting the art world by launching a competition for designers win the chance of exhibiting their work on the side of buildings and giant walls within city centers. The winners will be displayed in Manchester, Barcelona, Zurich and New York. The campaign was developed to cut through the thousands of advertising messages we are faced with, to “salvage what precious public space is left and fill it with something worth saying.” The words “pot” and “kettle” spring to mind Mr Diesel but I am interested in seeing the results from the competition. Via: PSFK

Posted by Jamie Coomber | Filed Under Art, Blog, Experiential, Fashion, Marketing

Asics dress up drains as ads

March 30, 2008 | Leave a Comment

Asics in Sao Paulo are currently running a campaign called Face the Streets. The campaign decorates Sao Paulo’s drains and turns them into ads featuring the hero of the show itself.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Experiential, Fashion

Graffitti artist hacks into Digital Billboards

March 28, 2008 | Leave a Comment

18 year old graffiti artist Skullphone has successfully hacked into 10 of Clear Channel’s digital billboards in LA and replaced the advertising with his trademark skullphone imagery. I want to hire him. Via: Supertouch

Posted by Jamie Coomber | Filed Under Advertising, Blog, Creativity, Experiential

Penguin gives you an adventure telling stories

March 20, 2008 | Leave a Comment

Yesterday afternoon the rather good brand marketer who actually gets it Jeremy Ettinghausen alerted me to the fact that Penguin were launching a new site called We tell stories. The site shows a series of six stories, one launched each week that includes an interactive layer in the form of Google Maps. The user follows the authors journey through Google Maps, seeing the places referred to in the stories themselves. That in itself is a very nice campaign. If you are fairly observant, you will see a hidden code. I am not going to give anything away but the journey it takes you on completely turns it from a nice campaign, to a “wow” campaign that I just loved. Some of you I know are reading from outside London so if you want to know how it ends up, send me a message and I will share with you. The site was developed by Six to Start and if the first adventure is anything to go by, keep checking in every week for the other five installments.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Books, Experiential, Social Interaction, newsMain

8 things you might not know about me

March 12, 2008 | 3 Comments

Following a trail that’s going around the blogosphere, I have been tagged by the highly delightful Eaon Pritchard. The idea is to get to know each other better by revealing 8 random things about yourself so here you go:

1. I love being surrounded by animals. I have a cat called Bear (because he’s big and hairy) and on my desk you will find two goldfish and a Leopard Gecko (yes a real one).

2. My Dad is a great musician and was in a rock band which was fun as one of my babysitters was Mitch Mitchell.

3. I’m a fan of Marshall Arts and got my Red Belt in Kickboxing.

4. I have been playing the guitar since I was 12 and my Fender Stratocaster takes pride of place in my living room.

5. I love food, both eating and cooking equally. I particularly love anything that once lived in the sea.

6. My Mum is a hippy. She is a Reiki Master and I love going to see her as it’s like visiting a little retreat.

7. Four years ago I accidentally fell in love with my now Managing Director. Fortunately it was reciprocated.

8. I studied Business Information Systems at University and wanted to be a developer. I took a job in advertising until I figured out what to do with my life.

Now I pass this onto another 8 bloggers, so over to you……look forward to reading them!

Posted by Jamie Coomber | Filed Under Blog, Community, Social Interaction, newsLeft

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