Nonstopfernando

October 29, 2007 | 1 Comment

This is one of those strokes of genius. Leanmeanfightingmachine have developed a campaign for Emirates to mark the launch of their non-stop flight from Dubai to Sao Paulo.

The campaign features our hero, Fernando Ferreira who talks non-stop for 14 hours and 40 minutes which is the same length of the flight itself. Fernando enlightens us on a variety of topics including Brazilian restaurants, soap operas, sumo wrestling, dating and of course football.

This is a really great campaign idea and given that the ideal would have been to get it in one take, I would have loved to see the sign off process on the campaign

Posted by Jamie Coomber | Filed Under Advertising, Blog, Internet, Social Interaction, Video, newsRight 

Blog Action Day

October 15, 2007 | Leave a Comment


So today (15th October) is Blog Action day where over 15,000 bloggers worldwide will discuss the same issue to get everyone talking towards a better future. This years issue is the environment so here you go:

A couple of weeks ago I have a rather interesting discussion in the pub with Punk Planning’s Charles Frith and Make Marketing History’s John Dodds, on what responsibilities do brands have to consumers and how can they talk to consumers without preaching.

An example of educating consumers done well would be Innocent or even to some extent M&S who have recently opened their Green store in Bournemouth where changes include infra-red light sensors within the changing rooms, air-conditioning at only head level, electricity sourced from a green provider, LED lighting strips within freezer cabinets and 80% of all the waste from the store is recycled. Both companies do not preach to users on how they should be spending their money but rather guiding them on “this is how we do it and this is why we feel you should do it too”.

With brands facing more pressure from consumers to become responsible for their actions, they must ensure they don’t fall into the trap of making any ethical stance their key message as consumers are wiser than we usually give them credit and brands offering a greener more ethical alternative should be a given not a USP.

Posted by Jamie Coomber | Filed Under Blog, Community, Environmental, Social Interaction, newsLeft 

How creative are the best creative agencies?

October 10, 2007 | Leave a Comment

Los Angeles based design duo Kozue and Dan Kitchens collectively known as Kozyndan, have posted an entry on their blog accusing Sony’s agency Fallon of ripping off their work that has been used in their latest Sony Bravia ad that features 200 Play-Doh bunnies in New York. Kozyndan claim to have sent post production agency Passion Pictures a panoramic featuring different coloured bunnies (shown above). Read more

Posted by Jamie Coomber | Filed Under Advertising, Blog, Creativity, Legal, Marketing, Video, newsMiddle 

Fallon’s Juan Cabral talks Cadbury

October 10, 2007 | Leave a Comment

Creativity online have recently interviewed Fallon’s Art director Juan Cabral, to grill him on his reasoning behind a drumming gorilla. Highlights include “Why Phil Collins?”, “What do you think to the reaction it has received?” and almost pinching Phil Collins drum kit from his latest tour. Visit Creativity Online for the full interview.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Interview, newsRight 

New Economist campaign

October 8, 2007 | Leave a Comment

economist-freshenmeup.jpg

The Economist has moved away from their traditional riddles that served them so well over the last couple of years, and have moved into new territory through these clever yet simple statements. Created by AMV, the ads still maintain their traditional look and feel through their Red and White appearance however, they have since been set within a Black background. It’s a nice move away from their previous campaigns as they were never going to be an easy act to follow.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Design 

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