Nonstopfernando
October 29, 2007 | 1 Comment
This is one of those strokes of genius. Leanmeanfightingmachine have developed a campaign for Emirates to mark the launch of their non-stop flight from
The campaign features our hero, Fernando Ferreira who talks non-stop for 14 hours and 40 minutes which is the same length of the flight itself. Fernando enlightens us on a variety of topics including Brazilian restaurants, soap operas, sumo wrestling, dating and of course football.
This is a really great campaign idea and given that the ideal would have been to get it in one take, I would have loved to see the sign off process on the campaign
Blog Action Day
October 15, 2007 | Leave a Comment
So today (15th October) is Blog Action day where over 15,000 bloggers worldwide will discuss the same issue to get everyone talking towards a better future. This years issue is the environment so here you go:
A couple of weeks ago I have a rather interesting discussion in the pub with Punk Planning’s Charles Frith and Make Marketing History’s John Dodds, on what responsibilities do brands have to consumers and how can they talk to consumers without preaching.
An example of educating consumers done well would be Innocent or even to some extent M&S who have recently opened their Green store in Bournemouth where changes include infra-red light sensors within the changing rooms, air-conditioning at only head level, electricity sourced from a green provider, LED lighting strips within freezer cabinets and 80% of all the waste from the store is recycled. Both companies do not preach to users on how they should be spending their money but rather guiding them on “this is how we do it and this is why we feel you should do it too”.
With brands facing more pressure from consumers to become responsible for their actions, they must ensure they don’t fall into the trap of making any ethical stance their key message as consumers are wiser than we usually give them credit and brands offering a greener more ethical alternative should be a given not a USP.
How creative are the best creative agencies?
October 10, 2007 | Leave a Comment
Los Angeles based design duo Kozue and Dan Kitchens collectively known as Kozyndan, have posted an entry on their blog accusing Sony’s agency Fallon of ripping off their work that has been used in their latest Sony Bravia ad that features 200 Play-Doh bunnies in New York. Kozyndan claim to have sent post production agency Passion Pictures a panoramic featuring different coloured bunnies (shown above). Read more
Fallon’s Juan Cabral talks Cadbury
October 10, 2007 | Leave a Comment
Creativity online have recently interviewed Fallon’s Art director Juan Cabral, to grill him on his reasoning behind a drumming gorilla. Highlights include “Why Phil Collins?”, “What do you think to the reaction it has received?” and almost pinching Phil Collins drum kit from his latest tour. Visit Creativity Online for the full interview.
New Economist campaign
October 8, 2007 | Leave a Comment
The Economist has moved away from their traditional riddles that served them so well over the last couple of years, and have moved into new territory through these clever yet simple statements. Created by AMV, the ads still maintain their traditional look and feel through their Red and White appearance however, they have since been set within a Black background. It’s a nice move away from their previous campaigns as they were never going to be an easy act to follow.
Nonsense lets you decide their future
October 8, 2007 | Leave a Comment
So if you’re a digital agency, the one thing you would expect to have no problem in creating would be a site no? Well it appears this has proved difficult for agency Nonsense, so they have put it to users to vote on their favourite of three ideas for their first website. On the holding site, users can read the original brief the agency set themselves and then vote on their favourite which will then be implemented. Overall a fairly nice idea however I can’t help thinking through the rather safe options presented, it would have only taken that little bit more to be great.
Netgranny proves digital is not just for kids
October 8, 2007 | Leave a Comment
Genius. Swiss company Netgranny was founded by Swiss fashion label Tarzan and is made up of 15 grannies who feed their love of knitting by making socks on demand and sell them online. You can choose which granny you want to make your socks by reading their profile to see why they love knitting in the first place, then you can pick your colour or design and then wait three weeks whilst your granny knits away.
Diesel - Human After All
October 7, 2007 | Leave a Comment
Brave but very very good. These latest videos by Diesel for their `Human After All’ campaign provides an inside view into the world of our Diesel-clad heroes in three different scenarios - “Teleportation”, “Space Dinner” and “Voice Recognition”. Each video has been shot to replicate a home movie and it’s not until the wonderfully bizarre twist to clinch the scenario that the viewer appreciates that our heroes are Human After All. Source: Adverblog
