No more charger problems

September 23, 2007 | Leave a Comment

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At last! Boing Boing have reported that the Open Mobile Terminal Platform (OMTP) group has decided to standardise mobile chargers so we can wave goodbye to annoying work emails such as “does anyone have a [insert desired brand] charger I can borrow”. The OMTP Group consists of companies such as Samsung, Motorola, Nokia, LG and Sony Ericsson. The decision is thought to have been a result of the environmental pressures that companies are now facing in how they recycle their equipment.

Posted by Jamie Coomber | Filed Under Blog, Music, Technology 

Human Flipbook to promote subs

September 23, 2007 | Leave a Comment

This is just superb! Erbert & Gerbert’s Subs & Clubs is a sandwich chain in the US. They were looking for an innovative way to activate their brand on both TV and online. The result? The Human Flipbook. 9 hours and 150 T-Shirts later the result is a great 30 second commercial.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Creativity, Fashion, Marketing 

Harvey Nichols viral causes a stir

September 23, 2007 | Leave a Comment


Now, I have slightly mixed feelings about this viral and judging from the completely varied reviews it has received, so have many others. DDB have been incredibly brave with this video. The objective was obviously to create a piece of work that would go viral and through this video, they have certainly achieved this (not to get the ad on TV like some FW said in a comment on YouTube). Some of the references such as the goat being sick in the toilets and in particular the coke snorting chicken are brilliant and you have to love the Internet for making it possible to share such toilet humour. Personally I would have loved to have seen more similar references to make the most of the potential shock factor however, I am sure these two clips alone were hard enough to get approved.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Fashion, Marketing 

The best virals summed up in 4 minutes

September 23, 2007 | 1 Comment


This is a cool little animation by Dan Meth that sums up the best virals on the Internet from the last few years.

Posted by Jamie Coomber | Filed Under Blog, Internet, Video 

Dylan Messaging

September 16, 2007 | Leave a Comment

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This is a great site created to celebrate the release of Bob Dylan’s Greatest Hits on 1st October.  The site pays homage to his video to Subterranean Homesick Blues and allows users to post messages on the cards within the video to then send to a friend.  Not a new technology granted, but a lovely simple viral to support the launch.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Music 

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