MINI - The Other View

September 27, 2007 | Leave a Comment

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So we’ve just launched a very interesting campaign for MINI in the lead up to the launch of the new Clubman model and i’m not usually in the habit of promoting our own work, but wanted to share it. Theotherview.co.uk is a site that shows a series of clips that look at things from a different perspective. The catch is the clips will only be shown for 1 minute a week and a counter above the door that leads you to “The Other View” counts down the seconds to when the door is opened. The time is judged by the clock on the users computer so for example, when the users clock turns 4pm BST (tomorrow’s time for example) the view behind the door is revealed. Refreshing to finally see brands start to use the Internet in new ways. See you at 4pm.

Posted by Jamie Coomber | Filed Under Blog, Creativity, Experiential, Internet, Video 

Halo 3 site

September 24, 2007 | Leave a Comment

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This is such a good website to promote the launch of Halo 3. Created by AKQA, the entire set was hand built which allows users to fully explore the vast landscape of the model. The site holds nice little interactive spots allowing the user to view elements in more detail, and offers other benefits such as downloadable content. I am under no illusion that trying to promote something as interactive as a game is ever going to be easy, but this site certainly delivers a positive feeling toward the product.

Posted by Jamie Coomber | Filed Under Blog, Games 

Elle MacPherson Intimates storefront

September 24, 2007 | Leave a Comment

For New York Fashion Week, Elle MacPherson Intimates launched an interactive storefront, allowing users to reveal the video footage of the models on the windows through their movements on the street. This is by no means a new medium but it has been executed very well and has received a lot of positive WOM.

Posted by Jamie Coomber | Filed Under Blog, Experiential, Fashion, Innovation 

Hey! Nielsen

September 24, 2007 | Leave a Comment

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Hey Nielsen! is a new online community from The Nielsen Company. It basically allows the user to share opinions on TV, movies, websites and music and rank them in order through both opinions that users have left and the rating that users have given. The site also allows the user to build a profile and keep a record of other users opinions. I have only just started playing with this site so I am yet to form a concrete opinion, but it looks promising.

Posted by Jamie Coomber | Filed Under Blog, Community, Internet, Social network 

Stephen Fry on the iPhone

September 23, 2007 | Leave a Comment

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I have come across Stephen Fry’s new blog and interesting to see he has dedicated his first post to the SmartPhone. I know Stephen is a bit of a techie anyway and is obviously already a published writer in his own right, but I think you will agree that this is a superb first post. Interestingly Stephen gives an overview of the iPhone that he had shipped over from the US and although he confesses to go mad for all things Apple, he gives a wonderfully honest account of his experience of the phone. Keep your eyes out for this blog.

Posted by Jamie Coomber | Filed Under Blog, Mobile, Technology 

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