Gillette Stealth

August 19, 2007 | 1 Comment

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Gillette have launched a new game called The Undetectables to promote their Stealth range. Your mission is to act with precision and power (tenuous link admittedly) to recover the stealth razor which has been stolen by the 5 o’clock shadow. The game is clearly taken from Mission Impossible even down to the individual tasks, however the user is able to enter a competition to win 3 days at spy school so this fact can be forgiven. The post production is of a very high quality and overall this is a really nice strategy for an FMCG.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Experiential, Games, Marketing 

KFC Big Daddy

August 19, 2007 | Leave a Comment

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KFC have launched a new advergame to promote their new Big Daddy Box Meal. The objective is to beat the hunger pangs and stop them reaching your brain by throwing items from the box meal (such as beans, fries etc.) to kill the pangs. It is a nice game although I would advise turning your speakers off as the happy repetitive music does tend to bring on thoughts of self harming but supported by nice graphics it is a nice game for all ages.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Games, Marketing 

Why can’t USB’s be stylish?

August 19, 2007 | Leave a Comment

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These are really cute. Netherlands based design company Studio Oooms have taken the average USB and turned it into a fashion icon. Using real sticks (yes the wooden variety) as the casing for the device they look very cool, and you will now be able to spot who has borrowed it.

Posted by Jamie Coomber | Filed Under Blog, Design, Technology 

Hondamentalism

August 19, 2007 | Leave a Comment

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Weiden & Kennedy have built a new site for Honda where users can test their passion for Honda. There are 14 steps to the test so make sure you are sitting comfortably before starting however, there are some nice little games within the site which can all be taken from the site. At the end of your test you receive your unique hondamentalism signature and then enter a competition to win a track day with the Honda team.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Games, Marketing 

Carlsberg don’t do litter

August 14, 2007 | Leave a Comment

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Saatchi & Saatchi have just launched a really nice experiential campaign for Carlsberg. They have placed £5,000 worth of £20 and £10 notes across London with removable stickers stating “Carlsberg don’t do litter, but if they did it would probably be the best litter in the world”. Unfortunately I haven’t found one of these otherwise I would be in the pub instead of writing this however, it proves that the best ideas are usually the most simple ones. Source: Trend Hunter

Posted by Jamie Coomber | Filed Under Advertising, Blog, Experiential, Marketing 

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