Bonfire of the Brands the book

August 30, 2007 | Leave a Comment

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A while ago, some of you may remember I posted an invitation to join journalist Neil Boorman on a Sunday afternoon as he set fire to everything he owns that is branded as he embarks on a journey to live a brand free life.  Since the bonfire, Neil has adapted his lifestyle to only shop at local markets, independent shops and second hand retailers.  He no longer owns a luxury gadgets like a TV or an iPod and yet despite this lifestyle change, Neil states that his quality of life has improved dramatically.  Neil has documented his experience in a new book “Bonfire of the Brands” published on 6th September, which I would advise each and every one of you to read.

Posted by Jamie Coomber | Filed Under Blog, Books, Experiential, Marketing 

O2 stareout rugby challenge

August 28, 2007 | Leave a Comment

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O2 have launched a new game to tie in with their Scrum in the Park event, where users have to out stare their challengers: British Rugby’s Mike Tindall, Josh Lewsey and Tom Rees.  To play the game users need to position themselves in from of a webcam and using BitmapData, the webcam can detect when the user has indeed blinked.  As well as the game the site offers an array of extras including a `making of’ movie.  The campaign was developed by Archibald Ingall Stretton and is an excellent example of advances in technology being used in an engaging way to connect with consumers.

Posted by Jamie Coomber | Filed Under Blog, Games, Promotion, Social Interaction, Technology 

The most expensive URL in the world

August 28, 2007 | Leave a Comment

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Last week Moniker.com hosted a domain name auction in New York’s Grand Hyatt hotel.  Out of the 218 URL’s up for sale two managed to sell for over $1 million each:  Seniors.com sold for $1.8 million and Creditcheck.com went for $3 million.  With the average URL selling for just $3,000,  I cast my mind back to 2000 when a flash of inspiration slapped me round the face when I thought of buying what I considered could be the most popular URL’s.  Being a girly girl, diamond.com was of course high on the list which went for an astonishing $7.5 million last year leaving me with a the most uncomfortable feeling of self-loathing.  The most expensive URL in the world? At $12 million, Sex.com of course! Source: Forbes

Posted by Jamie Coomber | Filed Under Blog, Internet 

The Playseat Evolution

August 23, 2007 | Leave a Comment

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Playseats have come up with the ultimate driving experience for gaming fanatics, a racing seat that holds your steering wheel and control pedal, providing an experience that is almost as good as the real thing. Held together in a metal frame, the seat folds away for storage when not in use so as not to take over your home completely.

Posted by Jamie Coomber | Filed Under Blog, Furniture, Games 

Tank Books in a cigarette packet

August 23, 2007 | Leave a Comment

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Tank, the creative and publishing agency have recently launched a series of books that mimic cigarette packs. They have a flip-top lid and a foil wrapping all packaged up in a cellophane cover making them every product designers dream. They have reproduced some of the classics including “Dr Jekyll and Mr. Hyde” and Tolstoy’s “Father Sergius”. I headed over to Daunt Books at the weekend and picked up Hemingway’s “The Snows of Kilimanjaro” and I love it, but be warned, they are flying off the shevles fast.

Posted by Jamie Coomber | Filed Under Blog, Books, Design 

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