Chevrolet get entertaining
July 24, 2007 | Leave a Comment
Mu Young Creative in Brazil have created this advergame for Chevrolet called Prisma Test Life. The games takes the user through a series of obstacles that they must overcome using the benefits of the car. The game is fun to play, but the obvious high production values that were put into this idea tend to overshadow the concept itself. You can also see the `making of’ video on YouTube.
Gold Bullion findings
July 24, 2007 | Leave a Comment
In a clear example of the ever fine line between art and advertising, artist Paul Insect placed a stack of signed mock Gold bullions detailing the words “if you have me, I was stolen” in strategic places around London to promote his forthcoming exhibition at Lazarides Gallery, Soho. Paul has previously been commissioned by both Adidas and Audi to assist with their advertising.
Peanuts don’t always bring monkeys
July 24, 2007 | Leave a Comment
Arigatou Co. Ltd in Japan have developed a new way to save paper on business cards by offering edible business cards printed on peanuts. The cards are produced using a laser engraver which can etch up to 700 characters per second. If peanuts aren’t your preference, then they offer alternatives such as grains of rice, beans, nuts and pasta. I can’t see this catching on in the UK anytime soon, but as far as creativity goes it’s a nice touch.
Daft hands - Harder, Better, Faster, Stronger
July 24, 2007 | Leave a Comment
I just love this fantastic example of what can be done when you have a lot of time on your hands. Fr. Eckle Studios have been influenced by the recent Guinness Hands campaign featured in February’s edition of Fresh, to create their own video to Daft Punk’s Harder, Better, Faster, Stronger. I am not going to spoil the experience for you, but please make sure you watch until the end. Shot in just one take, this obviously took some planning and if you like it, the remix version on YouTube offers some laughs too.
Mentos intern
July 24, 2007 | Leave a Comment
Trevor is an intern at Mentos who’s responsible for entertaining visitors to the site. Similar to Dare School and Subservient Chicken, Trevor is online all day reading his messages from users asking him to do requests. This is actually quite addictive and found myself taking advantage of the poor lad for my own entertainment, but I would really recommend you have a look a this.
The Age of Conversation
July 24, 2007 | Leave a Comment
In March of this year, Drew McLellan owner of US agency McLennan Marketing Group posted an experiment on his blog called We Are Smarter Than Me to see whether a large community of business people can jointly author a book of the same name. The book focuses on ways in which companies are learning to leverage social networks and the power of communities to improve their performance by allowing customers or others to take over functions typically performed by experts. Drew received responses from over 100 people ranging from Bloggers to Creative Directors and finally they have produced the finished product entitled “The Age of Conversation”.
Underwater sculpture
July 24, 2007 | Leave a Comment
London artist Jason Taylor has installed a series of his sculptures under the sea off the coast of Grenada. The aim of the sculpture park is to create a unique space which highlights environmental processes and celebrates local culture. The structure will allow soft and hard corals, algae and sponges to colonise creating an artificial reef. Sadly, not many will get to experience it first hand, but there is a video on the site showing this wonderful creation in all it’s glory.
Framed Paintings as Billboards? - ‘The Grand Tour’ Brings Art to the Street
July 24, 2007 | Leave a Comment
London agency, The Partners have developed a rather interesting campaign for The National Gallery entitled `The Grand Tour’. The objective was to bring art to the streets of London in everyday places where people pass by every day to encourage more visitors to the gallery. HP have printed and placed reproductions of classics around areas such as Soho and Covent Garden. By visiting the site, users can see where the pieces have been placed. I haven’t seen any as yet, but I will be heading to Golden Square this week to check out Manet’s `Corner of a Cafe-concert’. Photo by George Stubbs
