A beautiful site for a beautiful charity

July 31, 2007 | Leave a Comment

bear.jpg

This is an absolutely beautifully designed site called in Dutch “Ik zie ik zie wat jij niet ziet” (which translates as “I see I see what you don’t see”) It has been developed for SIRE (Stichting Ideële Reclame - Foundation for Non-commercial Campaigns) which is not a government-funded association, who works on urgent issues in society that do not get enough attention. The work done for SIRE by advertising agencies, web agencies and other companies is donated as is air time, ad space and other facilities.

Posted by Jamie Coomber | Filed Under Animaton, Blog, Charity, Design, Marketing, Technology 

Chevrolet get entertaining

July 24, 2007 | Leave a Comment

man.jpg

Mu Young Creative in Brazil have created this advergame for Chevrolet called Prisma Test Life. The games takes the user through a series of obstacles that they must overcome using the benefits of the car. The game is fun to play, but the obvious high production values that were put into this idea tend to overshadow the concept itself. You can also see the `making of’ video on YouTube.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Business, Games, Marketing 

Gold Bullion findings

July 24, 2007 | Leave a Comment

gold.jpg

In a clear example of the ever fine line between art and advertising, artist Paul Insect placed a stack of signed mock Gold bullions detailing the words “if you have me, I was stolen” in strategic places around London to promote his forthcoming exhibition at Lazarides Gallery, Soho. Paul has previously been commissioned by both Adidas and Audi to assist with their advertising.

Posted by Jamie Coomber | Filed Under Advertising, Art, Blog, Experiential, Marketing, Promotion 

Peanuts don’t always bring monkeys

July 24, 2007 | Leave a Comment

peanut.jpg

Arigatou Co. Ltd in Japan have developed a new way to save paper on business cards by offering edible business cards printed on peanuts. The cards are produced using a laser engraver which can etch up to 700 characters per second. If peanuts aren’t your preference, then they offer alternatives such as grains of rice, beans, nuts and pasta. I can’t see this catching on in the UK anytime soon, but as far as creativity goes it’s a nice touch.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Business, Experiential, Marketing, Promotion 

Daft hands - Harder, Better, Faster, Stronger

July 24, 2007 | Leave a Comment

strong-hands.jpg

I just love this fantastic example of what can be done when you have a lot of time on your hands. Fr. Eckle Studios have been influenced by the recent Guinness Hands campaign featured in February’s edition of Fresh, to create their own video to Daft Punk’s Harder, Better, Faster, Stronger. I am not going to spoil the experience for you, but please make sure you watch until the end. Shot in just one take, this obviously took some planning and if you like it, the remix version on YouTube offers some laughs too.

Posted by Jamie Coomber | Filed Under Blog, Experiential, Music 

Next Page »